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There’s one thing Google have tried to make absolutely sure of over the last decade: SEO isn’t a template you can just fit your site to.

Their latest update slams that point home better than most.

It’s been a well known rule in SEO that your title tag (the bit you can see in the search engine results) has to be 70 characters or less. Otherwise your title would be cut off like thi…

Google have now scrapped that entirely. Continue Reading

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Life events such as birthdays, New Year’s Eve, or just meeting up for drinks have become synonymous with Facebook events.

They have provided a unique forum for broadcasting every detail of your event to friends and family, as well as requesting everyone’s attendance and then reminding everyone it’s happening, for years and years. Somewhere along the line they seem to have lost their way. Continue Reading

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As if their recent stock market performance wasn’t bad enough, social media giants Facebook are facing new outrage at their recent addition of a Promoted Posts feature for company pages.

Now, fury at Facebook updates is nothing new – whether that’s privacy policies, visual updates or the dreaded Timeline, they seem incapable of keeping anyone happy. Indeed, they could offer a free Creme Egg for every status update, and I’m sure people would still complain.

But this time, people may just have rushed for their indignation too soon. Continue Reading

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Google take their next step towards integrating search with social by ensuring businesses get a social visit via local results.

For several years Google have been integrating Google Maps results into their search results, this has given users searching for businesses in a certain locale more relevant results and businesses in that locale a more prominent position in results. When users clicked on a business they would be taken to their Google Places page, a page which held brief information about the business, some photo’s, reviews and a link to their website. Continue Reading

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