Home / October 2012

Searchlove Conference Live Blog – Day 2

• Pete Wailes
• 30 Oct 2012
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• Events

ndon skyline. Skyline de Londres. by J. A. Alcaide

session 1 – david mihm: the need to know of local seo

30% of all searches are local on desktop, 50% on mobile.

Mobile SEO used to look much like anything else – 10 blue links. Has been changing since about 09. We’re now seeing author markup, user reviews, local data etc.

Venice blew it open – before about 31% was blended, now it’s way past 60%.

Ranking factors include business name, physical location, customer reviews, references and anchor text, citations etc… Continue Reading

Searchlove Conference Live Blog – Day 1

• Pete Wailes
• 29 Oct 2012
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• Events

Vintage Panorama by ~Oryctes~

opening

Arrived and sat down as it started.

Not provided now at a max of 65%, looks like quite a lot are 40%+ from own data. Over 500 updates in 2012.

Most are small, some aren’t.

Panda & kicked sites with crap links and crap content. Same theory going back with all big updates back to Florida.

Focus on #RC.

Focus on content, not “SEO” Continue Reading

Oleg Og Part 2

• Chris Fielden
• 27 Oct 2012
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• Uncategorized
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• Funny Friday

Hey verily and nay, here doth appear the secondly spun webbing of ‘Oleg Og – Cyber Spider’, a tale of tragedy and fudge.

‘Fudge?’ you cry, ‘I have heard no previous mention of fudge!’

Yes, FUDGE; although the sugary subplot is unlikely to make an appearance until the final moments. Damn it, I’m making this hard to write. Now I need to devise a believable plot including delicious condiments… I accept my own stupid challenge!

For those of you who missed Part 1, you can read it here.

Oleg Og – Cyber Spider

Continue Reading

Google Helps Webmasters, Then Measures Your Users

• Dave Langdale
• 22 Oct 2012
• 0 Comments
• Categories
• Newsletter
• Search Engine Optimisation

In this week’s SEO Newsletter, you’ll find everything from Google’s new disavow tool to a ‘world first’ free fall attempt. It’s informative, interesting and will almost certainly leave a lasting impression. But if you just want to read lists about celebrities, there’s that too. Continue Reading

Design Considerations from a Search Standpoint

• Pete Wailes
• 19 Oct 2012
• 0 Comments
• Categories
• Design
• Search Engine Optimisation
• Tags
• Google Rankings
• Rich Snippets
• Social Sharing
• Usability
• visual interface

SEO, over the time that I’ve been working on it, has changed drastically. Back in the mists of time, it was fairly easy to simply create a site, get the title, meta keywords and description tags right, have OK content and you’d rank. Nowadays it’s somewhat more complex.

There’s various aspects that haven’t been traditionally considered part of SEO which have absolutely become part of it. Over a series of posts, I’m going to deconstructing each of these and looking at what needs to be taken in to account as part of it. Continue Reading

Going on a Google Holiday

• Thomas King
• 18 Oct 2012
• 0 Comments
• Categories
• Search Engine Optimisation

When you search, you’re not just looking for a webpage. You’re looking to get answers, understand or explore.Google

This statement from Google is clear. Its mission is changing. Search is developing in a way that means it is no longer about being pointed in the right direction for an answer, but more about providing that answer as soon as the question is asked.

The addition of the knowledge graph is the perfect example of this, with Google offering up key stats and information on specific searches enabling users to find the information they require without the energy sapping click of a mouse through to the ever-reliable Wikipedia. Continue Reading

Rich Snippet Guidelines and Tumblr Analytics

• Dave Langdale
• 8 Oct 2012
• 0 Comments
• Categories
• Newsletter
• Social Media

Your weekly SEO update from the team at Strategy. This week; Tumblr gets analytical, rich snippets get a “how to” and a stealthy Panda update from Google keeps webmasters on their toes… Continue Reading

LinkedIn company pages get a revamp

• Chris Fielden
• 2 Oct 2012
• 0 Comments
• Categories
• Social Media
• Tags
• Company Pages
• LinkedIn

It has always struck me as strange that LinkedIn, which was created as a business to business social network specifically designed for networking, had such appalling company pages.

Whilst social networks primarily targeting those people wanting to chat with their friends have pretty good company pages and attract the social media managers of varying companies, LinkedIn started to attract the recruiters and becoming more of a job board, which is disappointing when it has so much more potential.

It appears that LinkedIn have finally realised the error of their ways and are in the process of launching their new and improved company pages. Continue Reading