session 1 – david mihm: the need to know of local seo
30% of all searches are local on desktop, 50% on mobile.
Mobile SEO used to look much like anything else – 10 blue links. Has been changing since about 09. We’re now seeing author markup, user reviews, local data etc.
Venice blew it open – before about 31% was blended, now it’s way past 60%.
Ranking factors include business name, physical location, customer reviews, references and anchor text, citations etc… Continue Reading