April Fools!!! - Chris Fielden - 1.4.13

It was all a joke. IoII didn’t turn the internet off today for four hours so that they could install a new bank of Quadruplex iPillio Dualclops e671 Cumulonimbus Servers. We got you good and proper.

Now, with your face beginning to turn crimson with embarrassment, you need to start thinking about what you are going to tell your family after you spent all day yesterday convincing them to forsake Facebook, chocolate and the obligatory showing of Citizen Kane for a cold 24 hours in the bunker.

But at least you can be safe in the knowledge that you are not the only person that has been caught out today. Continue Reading

No Internet - Chris Fielden - 30.03.13

On bank holiday Monday, April the 1st 2013, IoII (the Institute of Internet Innovation, a recently formed governing body responsible for internet security) plan to undertake a major update of their servers. The installation – a huge bank of Quadruplex iPillion Dualclops e671 Cumulonimbus Servers – is expected to bring unprecedented technological advances in data security and search functionality. Continue Reading

Oleg Og 3 - Chris Fielden - 27.03.13

Here follows the final part of the tale of Oleg Og. But what strange twists might occur at the end? And how might I weave fudge into the story?

“Why would this idiot want to weave fudge into the plot?” I hear you cry.

Well, rather stupidly, I set myself this ridiculous task as a challenge while writing Part 2. Actually, if you want to make sense of anything that follows, you will need to read the preceding instalments:

And so, here’s the finale to the Oleg Og trilogy… Continue Reading

Group grove at LinkLove 2013

There was no shortage of style and substance at the final LinkLove conference delivered by Distilled and a very classy event it was too.

This is a roundup of all the actionable tips you need from LinkLove 2013. The takeaways from conferences are the most valuable bits, whether it’s new learning or relationships, or even just the reassurance that you are doing the right things, the real ROI comes from what action you take. Distilled’s conferences are packed with actionable tips so here is what you need to know from 2013. Basically #RCS works, just do it! Continue Reading

evergreen content

Seeing the term ‘SEO’ hanging out alongside the words ‘budget review’ on a Board Meeting Agenda can be more terrifying for a CEO than a high court injunction. SEO can be one of those often unquantifiable black holes that seem to suck budgets into a vortex of cash munching mayhem (if this is the case then you obviously aren’t one of our customers. Yet…).


The resulting palpitations means a visit to Cardiac Monitors R Us, and that doesn’t fit into your schedule. So what do you do? Continue Reading

Penguin Looking Into Camera

It’s a slow week for SEO. And, in an industry where we’re used to changes at an alarming pace, newsletter editors can get a little bit desperate when there isn’t much to write about.

Not that this is an acceptable excuse for being caught in a zoo enclosure dressed like Bill Oddie trying to explain the game of Monopoly to a waddle of increasingly agitated penguins.

So read on for mildly interesting stuff on Google search bars, Google+ and how leaving your computer on at night might one day save lives. Continue Reading

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