Derpy Dumb and Dumber - Chris Fielden 31.05.13

Google: the brand name might sound familiar. For anyone who has spent the last decade shipwrecked or in a coma, Google is an innovative internet search tool that enables the populace of the planet easy access to documentation on all conceivable subject matters.

Google is the Aston Martin DB5 of search engines. It should be cherished, respected and driven carefully. Sadly, Google is a DB5 that’s owned by everyone on Earth. Everyone gets to drive it. As fast as they like. For free.

When certain individuals (AKA most people) don’t have to deal with the insurance claim resulting from driving a DB5 a tad too quickly into a tight bend, certain individuals might be tempted to exceed the speed limit, just to see what will happen.

This is the mentality I’ve chosen to study with the Exterminate blog series. Continue Reading

Facebook Fatigue - Colm Hebblethwaite 28.05.13

Facebook is an icon of the modern business world, a totemic example of how an internet user’s desire for connectivity and interaction can be turned into a hugely profitable and social influential corporate entity.

But if the recent flurry of reports, speculation and apocalyptic predictions about the site across the internet are to be believed then Facebook has begun to haemorrhage a significant amount of its most precious asset: its users.

The reported drop in users regularly visiting the site has been linked to a mysterious condition known as ‘Facebook fatigue’ that is beginning to affect people in the site’s core markets and if true, could have some serious repercussions. Continue Reading

Penguin 2.0 Release - Holly Hayman - 23.05.13

Matt Cutts – Google spokesman and generally helpful chap – has released a statement on his personal blog about a new release of Penguin: Google’s link-busting algorithm update.


Penguin 2.0 is set to effect around 2.3% of US English language queries, with differences according to language.


We’re keeping our eyes on the organic traffic for all of our clients, but it looks like this has had much less of an impact than the first Penguin algorithm release. The future of great content, copy and ‘earning’ links rather than generating them has seen many sites protected from this update. Continue Reading

Karma for Links - Gareth Simpson - 17.05.13

If you didn’t already know, links to a website are often considered one of the most important aspects of SEO. Historically this was a strong indicator of a website’s credibility, that was until the spammers learned to manipulate these factors in order to increase rankings. Google had no choice but to penalise these low quality sites with the Penguin algorithm update.

The search engine has made it clear that it does not like these low quality techniques. In fact, they have been saying the same thing in their Google Webmaster Guidelines since around 2002.

So what does Google want to see? It wants to see brands earning recognition for the good work that they do. It wants links to be a representation of a real world relationship or affiliation. They want quality and meaningful search. Here are a few ideas for sustainable methods of “like building”. Continue Reading

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