Jake Whitely - Usability Coding - 30.07.13

You’ve done your keyword research, you’ve optimised your website until it shines and you are climbing the SERPS. Congratulations.

But hang on. You’ve been so busy wooing the search engines, haven’t you forgotten about someone?

The user.

With everyone talking about SEO and rankings, it’s easy to forget who your business is aimed at. The user is going to be buying what you’re selling and what they want is something easy to use.

People’s habits are changing, and that means your customers. Most significantly they are mobile. Whether they are on a smartphone, a tablet or a laptop, if you want people to use your site it must be able to be used in the right way by the target audience desires. Continue Reading

Justin Bieber vs Science

Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.

That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading

Rand Fishkin MozCon 2013

After 15 presentations of pure gold on day 2 of MozCon it’s hard to believe that there is still ground to be covered but these are exciting times in inbound marketing. As traditional marketing practices converge with inbound marketing we are finding that what is emerging is so much better for the internet user experience AND it’s much more fun to work on. The final day of MozCon includes more exceptional speakers and even more of the biggest, best and most valuable tips and takeaways from the worlds #1 inbound marketing conference. Enjoy! Continue Reading

mozcon logo

MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading

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