If you work in digital marketing or own a website then this post is for you. Its the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content and its not that hard to create great content. It is however not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill so, if you want to increase your skills and get better results have a read of this.