Love it or loathe it, Google is a vital source of traffic for online businesses, so when Google move into the social media space with so much conviction then businesses would be foolish not to sit up and listen. This post highlights how and why businesses need to be engaging with Google Plus.
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Digital brands treating offline PR as redundant are missing opportunities. Offline and online PR shouldn’t be viewed as mutually exclusive. Strategy’s Digital PR Manager, Becky Martin-Jones, explains why.