Strategy Internet Marketing Directors

Our team is well qualified and experienced in providing effective results for clients over a broad range of sectors. They are experts in both organic Search Engine Optimisation and Pay Per Click advertising. Our search engine marketing portfolio page demonstrates the diversity of our client base and we can help you generate relevant online traffic through an effective Internet marketing strategy.

John Courtney A.I.B.C., M.A.B.S., MInstD

John Courtney

Executive Chairman

The Chairman of Strategy Internet Marketing, John Courtney has been a Company Director for over 20 years, including many years as Chairman or Managing Director in his own businesses which have ranged from sporting goods to agricultural chemicals. He has been a Non Executive Director for several SME’s.

John has trained at The Academy of Business Strategy, and is an associate of the Institute of Business Consulting, and a member of the Institute of Directors. He is also a visiting lecturer on the MBA course at Cranfield University School of Management and is also a Judge in The National Business Awards sponsored by Orange.

John has been in Internet Marketing since before Google even existed which, he says, makes him feel like 109 years old in Internet years! He invented the PAY ON RESULTS model that has proved the company’s main point of difference and has fuelled the growth of the business.

Kathryn Dawson BSc. (Hons), M.B.A.

Kath Dawson

Creative Director

Kath Dawson joined Strategy in 2003 and has been instrumental in the growth of the company. Initially in a technical capacity (she is certified in Advanced Search Engine Optimisation) through being Client Services Director and most recently as Creative Director in charge of a very talented & productive team of creatives, writers and designers.

Kath developed her first commercial website in 1997, and over the years has become highly skilled and experienced in integrated online marketing techniques particularly creative content, outreach community development, Search Engine Optimisation (SEO), conversion rate optimisation (CRO), usability and web analytics. Kath also offers SEO training and will happily help anyone who wants to understand what SEO is all about – in plain English!

She is active in the SEO community and regularly attends leading conferences (SMX, LinkLove, Mozcon) to ensure Strategy’s processes and procedures are at the cutting edge. Kath says “Being part of such a talented and motivated team is a real privilege. The content we are creating and the advantages this is giving clients is really exciting to see. The future of online marketing for our clients is very bright”.

Stephanie Iles

Stephanie Iles

Sales Director

Stephanie’s talent is in Sales and Marketing Management. Her career spans almost 20 years and has been split between these two sectors, initially in Media and then in Freight Forwarding. Stephanie also spent 8 years assisting in the rebuilding of the largest Kuwaiti Newspaper’s Commercial Press, she then worked in southern California working in Video Production and then in Freight Forwarding.

Stephanie assists our clients by heightening their awareness of the various internet marketing and strategic tools that we work with to ensure that they have the optimum amount of options available to progress their business.

Ann Goodwin Chartered Marketer, FCIM, DipM

Ann Goodwin

Associate Director

Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health, Ann developed and implemented a strategy to communicate the health and safety message both in the UK and overseas to various safety critical industries including construction, rail, oil and healthcare.

Her last position as an employee was as Marketing Director for Catalis Rail Training, an international supplier of training and development services to the rail industry, where Ann had responsibility to develop a management portfolio of services for the newly privatised industry. Clients included Railtrack, Virgin Trains, Amec, Balfour, Alstom and Kier.

Today, Ann advises on strategic marketing direction to meet clients’ business objectives. In addition, Ann overseas the implementation of marketing plans to ensure the various tactical aspects are adopted across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to ‘roll up her sleeves’ and deliver cost-effective, practical solutions that work.

In recent years, she has supported clients at both a strategic and tactical level across a number of industries including Construction, NHS and Healthcare, Rail, FMCG, Leisure and IT.

As a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, Ann has lectured for the professional CIM exams and delivered numerous training courses on marketing.

Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters clubs.

Donna Moore


Marketing Director

Prior to joining Strategy, Donna worked for a publishing company where she developed and implemented the SEO strategy for a job board that was then purchased by the FT. She has worked in marketing for the FT, recruitment and non-executive products. Everything from job boards to post grad training and her marketing experience has covered B2B, B2C, international/global, niche and premium products, online, offline, DM, campaign planning, and hard to find audiences. Outside of work she uses these skills to help a couple of charities in the Bath area.

Donna manages the client services team at strategy and ensures that all of the essential activities take place. She helps to maintain and review client strategies and relationships and is liaison between client services, creative services and technical services.

Chris Fielden


Operations Director

Chris comes from a writing background. He started out as a freelance journalist, writing for newspapers and magazines and self-publishing novels. Through journalism, Chris started writing copy for websites before being offered a position with a Bristol based web-design firm as a copy writer / SEO consultant. There he learnt to combine his writing skills with on-page and off-page optimisation in a hands-on manner, working directly with clients from a variety of business backgrounds.

Chris now manages the creative team, working on many different creative projects for a wide variety of our clients and also oversees the day to day operations of the business.

Sandra Zerr

Head of Client ServicesSandra

Sandra has more than 7 years experience within Search & Social Marketing. Having started out at a Brighton-based agency that specialised in multilingual and international Search, she was instrumental in growing the agency, eventually heading up a team of SEO specialists while obtaining a Certificate in Digital Marketing from the IDM.

She then relocated to Australia where she had the opportunity to work with some of the largest national and global brands, including Microsoft, Xbox, Sony Entertainment, Lego, Coles and Target.

Having returned to the UK in 2012, she undertook a 7-month stint with MSN’s Global SEO & Social team based in London, where she was involved in advising & training MSN’s global editorial teams in SEO & Social best practices.

She is now excited to be heading up the client services team at Strategy, supporting the team to create & deliver outstanding campaigns for their clients. She helps to maintain and review client strategies and relationships and is liaison between client services, marketing & sales, as well as our creative and technical services.


Business Development ManagerMark

Very sales focused career working for companies ranging between Multinational Publishers, start-up marketing firms and a market leading daily deals website.

I love the sale, I find it interesting and rewarding to offer a client a solution to a problem which in turn helps them move their business forward. I have dealt with international marketing VPs and sole traders alike and one thing they all have in common is they want the best deal for their business .

Here at Strategy we offer a host of innovative internet marketing solutions which I hope to be speaking to you about very soon.


Sales ExecutiveMichelle

Michelle’s experience is in sales and marketing. She has over 12 years experience which has included both business to business and education. Prior to starting a career in sales she was also employed in the role of Marketing executive following a degree in Marketing from Southampton Institute.

Michelle brings with her experience of managing large pipelines and relationship building. She’s very proud to say that people find ‘buying from her is like buying from a friend’