Some of our team: John Courtney (Chairman), Kathryn Dawson (Technical Director), Stephanie Iles (Sales Director), Paul Iles (Senior Sales Consultant).
If you are looking for a search engine marketing consultant, our team is well qualified and experienced in providing effective results for clients online businesses over a broad range of different sectors. They are experts in both organic Search Engine Optimisation and Pay Per Click advertising. Our search engine marketing portfolio page demonstrates the diversity of our client base and we can help you generate relevant online traffic through an effective Internet marketing strategy.
Kathryn Dawson is the head of our Technical Director; she is certified in Advanced Search Engine Optimisation (SEO) and personally handles major client relationships.
Kath developed her first commercial website in 1997, and over the years has become highly skilled and experienced in Search Engine Marketing (SEM), particularly Search Engine Optimisation (SEO) techniques and web analytics.
She constantly updates her SEO/SEM knowledge through various subscription memberships. She is a chat moderator offering regular business skills training at the World Resources Center, founded by Robin Nobles and John Alexander, and she is joint moderator of the very popular ‘Improve Search Engine Rankings Club’ on Ecademy.
Kath also offers SEO training and provides a free consultation to all prospects who want to understand what SEO is all about – in plain English, Kath will explain where your site is now and what we would recommend to get you where you want to be.
The Chairman of Strategy Internet Marketing, John Courtney has been a Company Director for over 20 years, including many years as Chairman or Managing Director in his own businesses which have ranged from sporting goods to agricultural chemicals. He has been a Non Executive Director for several SME’s.
John has trained at The Academy of Business Strategy, and is an associate of the Institute of Business Consulting, and a member of the Institute of Directors. He is also a visiting lecturer on the MBA course at Cranfield University School of Management and is also a Judge in The National Business Awards sponsored by Orange.
John has run training seminars at board level on corporate strategy and made presentations to both large and small groups on funding strategies. He brings a wealth of experience, particularly in corporate strategy, funding, business planning, internet strategy and marketing strategy including new product development.
John is an approachable, practical, down to earth consultant comfortable in the board room of plc’s as well as helping with implementation with smaller companies.
Stephanie’s talent is in Sales and Marketing Management. Her career spans almost 20 years and has been split between these two sectors, initially in Media and then in Freight Forwarding. Stephanie also spent 8 years assisting in the rebuilding of the largest Kuwaiti Newspaper’s Commercial Press, she then worked in southern California working in Video Production and then in Freight Forwarding.
Stephanie assists our clients by heightening their awareness of the various internet marketing and strategic tools that we work with to ensure that they have the optimum amount of options available to progress their business.
Pete has been active in the search industry for nearly 9 years, and brings a heavily technical approach to SEO.
Coming from a technical background, Pete is an adept digital strategist, with a strong grounding in both the marketing and code sides of the digital arena.
In his many years in the industry as a consultant and in-house marketer, he’s accrued a vast amount of experience also in email, affiliate, social and linkbait, as well as audience building and data analysis.
Pete’s also been known know to speak at various industry conferences, including SES, SMX, ThinkVis and more, as well as contributing to the bi-annual SEOmoz Search Engine Ranking Factors report.
Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health, Ann developed and implemented a strategy to communicate the health and safety message both in the UK and overseas to various safety critical industries including construction, rail, oil and healthcare.
Her last position as an employee was as Marketing Director for Catalis Rail Training, an international supplier of training and development services to the rail industry, where Ann had responsibility to develop a management portfolio of services for the newly privatised industry. Clients included Railtrack, Virgin Trains, Amec, Balfour, Alstom and Kier.
Today, Ann advises on strategic marketing direction to meet clients’ business objectives. In addition, Ann overseas the implementation of marketing plans to ensure the various tactical aspects are adopted across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to ‘roll up her sleeves’ and deliver cost-effective, practical solutions that work.
In recent years, she has supported clients at both a strategic and tactical level across a number of industries including Construction, NHS and Healthcare, Rail, FMCG, Leisure and IT.
As a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, Ann has lectured for the professional CIM exams and delivered numerous training courses on marketing.
Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters clubs.
Chris has nearly ten years experience in search engine optimisation and conversion rate optimisation. He is also skilled in Web Standards based front-end development and is able to bring a wide range of skills to any project. He has worked in eCommerce web design and search engine optimisation, web marketing for luxury hotels and financial websites.
Matt has a BSc in Computer Information. His background is in sales and marketing, primarily in the retail sector where he gained a deep understanding of consumer buyer behaviour. More recently Matt has been working as Digital Marketing Manager for a web development agency, managing clients’ SEO and online marketing campaigns. He has a particular bent for analytical activities and is happiest sat in front of a spreadsheet crunching data improving ROI for clients.
Jordi graduated from the Universitat Autonoma de Barcelona with a Biotechnology degree. He started in online marketing in 2008 promoting affiliate offers through PPC search engines as well as SEO optimisation with WordPress blogs.
In early 2010 he became a PPC manager in one of the leading online marketing agencies of Spain, where he specialised in managing international PPC accounts of medium and large companies. Jordi joined Strategy in 2011.
Ollie has had 5 years experience in internet marketing working with clients from the flight industry all the way to niche job boards. Ollie has also previously been a Qualified Google Adwords Professional while also having a NVQ level 2 in Team Leading.
Ollie is a jack of all trades having experience in programs such as Dreamweaver, Photoshop, Flash as well as knowledge in PHP, HTML and CSS.
Ollie is also a passionate Bristol City fan so expect to see him at Ashton Gate.
Chris comes from a writing background. He started out as a freelance journalist, writing for newspapers and magazines and self-publishing novels. Through journalism, Chris started writing copy for websites before being offered a position with a Bristol based web-design firm as a copy writer / SEO consultant. There he learnt to combine his writing skills with on-page and off-page optimisation in a hands-on manner, working directly with clients from a variety of business backgrounds.
Chris now manages the link building team and works closely with client managers, devising SEO strategies and implementing them.
Claire has a background in marketing professional services including law and construction. She has been responsible for full website rebuilds and successful SEO projects whilst managing the full online and offline marketing plan. In her spare time Claire works are a freelance music journalist writing critical reviews for genre specific websites. She also offers support to charities where she feels she can offer support.
As well as creating and managing the strategies for a number of Clients, Claire leads the Content Development team at Strategy ensuring that all aspects of content creation such as are carried out effectively and to create the best results for our Clients.
Prior to joining Strategy, Donna worked for a publishing company where she developed and implemented the SEO strategy for a job board that was then purchased by the FT. She has worked in marketing for the FT, recruitment and non-executive products. Everything from job boards to post grad training and her marketing experience has covered B2B, B2C, international/global, niche and premium products, online, offline, DM, campaign planning, and hard to find audiences. Outside of work she uses these skills to help a couple of charities in the Bath area.
Donna supports the team at Strategy by creating and reviewing Client strategies, running the website development team as well as the strategic management of the PPC and SEO relationship.
David has worn plenty of hats in his career, particularly in the services delivery area. Having worked with clients ranging from micro-businesses to multinational corporates, this experience comes in quite handy at Strategy.
A passionate fan of marketing (offline and online), he enjoys taking the technical challenge that is web site optimisation and converting it into web site success for our clients.
One of our Senior Client Managers, David focuses on all the things necessary to get new clients off to a great start, from keyword & link building strategy to usability, working with key stakeholders, as well as maintaining a portfolio of his own high profile corporate clients.
Claire worked as an Internet Assessor, consulting on projects for Google and major search engines – giving her unique insights into the processes and methodologies of ranking websites. Alongside this, she has an in-depth understanding of both SEO and PPC advertising as well as hands-on experience of managing e-commerce websites.
Claire comes to us with a wealth of traditional marketing experience, having worked for several years within the publishing industry. She has overseen specialist direct marketing campaigns for blue-chip clients and undertaken all aspects of the marketing mix from advertising and promotions to copywriting, press and PR. Claire naturally migrated to the world of digital media some years ago, becoming involved in web design and development.
Toni has a strong background in editorial publishing, having worked for 7 years within the newspaper industry. For the last 6 years Toni has focused within the online marketing sector; working as marketing manager for a web design company and for a major online directory.
Toni’s key skills are onsite optimisation, link building, social marketing strategies, blog strategies and usability testing. Toni works closely with the clients to ensure they reach their online business goals quickly and effectively.
Tony has had a fascination with computers since his early teens and decided to formalise his skills by studying for a BSc (Hons) in Information Technology and Computing with the Open University. In 2006 he graduated with First-class Honours.
His position with us has evolved over the years and he now plays a crucial role in contributing to reviewing, fixing and implementing all technical aspects of clients SEO, from optimisation and on-page content, to website issues and troubleshooting. Tony applies his expertise in multiple website CMS’ for each of our Client’s ensuring any hidden technical issues are found and resolved quickly. He’s never happier than when someone gives him a problem to solve.
Thomas graduated in 2009 in Ancient History and Literature from the University of Reading. After university Thomas travelled the world for 6 months before coming back to manage on and off site SEO for a start-up business. During this time Thomas took the opportunity to develop skills in creative SEO through social media marketing and creative link building. Thomas also has experience in copy and blog writing, as well as Keyword research and Optimisation.
Andy has a background in both print and online journalism, having worked in publishing for 5 years. Andy joined Strategy as client manager and in addition to leading a number of clients, works closely with our in-house writing and blogging teams to advise and provide guidance in writing the best online creative content.
After graduating from university, Holly naturally gravitated into digital marketing. She comes to Strategy with a history of web project management and coping with just about anything that might crop up during the lifecycle of a website.
From copywriting and editing to content management and social media integration, Holly is always interested to try new things and keep up to date with the latest web strategies.
Elise is a native French speaker who also has a good grasp of German and a Masters in Marketing from the Etienne Business School, France. Elise started her career working for publishing houses in Paris. She then entered the online world where she worked as project manager for Vente-privee.com, an online fashion website.
Here, Elise managed a number of blue chip brands. Elise decided to add an international touch to her career and moved to Leeds as a marketing assistant for a dance company. At the same time, she became a freelance French SEO content writer & coordinator for digital marketing agencies. Elise is now based at Strategy Internet Marketing as a full-time French SEO copywriter for large international clients.
Alex joins us having had a year and a half of internet marketing experience on client side with various companies from within the travel niche, from leading suppliers of airport parking, to small town businesses offering holiday accommodation. During this time he developed skills in optimising websites, as well as learning how to use different pieces of software, such as Adobe Dreamweaver.
Away from the office, Alex plays football semi-professionally for Tiverton Town and has done so at this level since the age of 17.
Lia is a Film graduate who gained experience in marketing while working for a major online games company during her studies. She helped with the organisation of various events including the annual Bath Film Festival and has copywriting experience, with written work published online.
At Strategy, she co-ordinates the link building procedures and creates creative content, specialising in German link building and the research of new creative marketing ideas.
Ronald is a Computer Science graduate from the University of Bristol with an interest in Internet and mobile technologies, API programming and human-computer interaction. He has worked with a variety of modern programming languages and frameworks including PHP, Java, Qt and SQL.
At Strategy, Ronald works with Pete to develop in-house software tools for our Client Managers and Online Marketing Executives.
Amalia graduated from the University of Edinburgh in 2010 with a first class honours degree in English Literature. She has a strong background in administration and has experience in editorial and journalistic work, orchestrating fundraising activities for overseas projects and undertaking marketing/promotional work for bands, radio and magazines.
At Strategy Internet Marketing, Amalia is developing an understanding for both the consultancy and internet marketing business sectors, honing her writing skills for online website material and mastering the use of office-systems administrative software.
Jimmy’s background was in quasi-professional poker and data entry, which helped him pay the bills through his MA in Creative Writing from Bath Spa University.
Thanks to the course he was able to gain experience in an editorial role that saw him sourcing contacts, engaging with social media and proof-reading for A.R.C. Anthology.
After a brief period of freelance copywriting, he applied for a job with Strategy Internet Marketing, where he is most strongly involved with the writing side of things, but looking to expand his understanding of the SEO industry.
Dan joins us with a Media Arts degree, equipping him with a varied range of practical skills from copywriting to green screen technology. Coming from a background in the extreme sport and events industries, Dan has written content that has been distributed internationally, and has helped achieve a wide array of marketing objectives.
At strategy internet marketing, Dan is further developing his understanding of online marketing practices, and bringing some practical skills into the creation of marketing content for a range of clients.
Susannah graduated from the University of Exeter with a first class honours degree in French literature. She speaks fluent French, having grown up in Belgium and completed her secondary school teacher degree after her undergraduate years. At Strategy, Susannah is a prolific writer and helps manage the guest blogging projects. She is also a support assistant for two of our client managers.
Louise graduated from Bath Spa University completing a foundation degree in Publishing, which allowed her to gain extensive knowledge in areas such as editing, graphic design, book and magazine publishing and marketing. From her degree she has gained experience through programs such as Adobe Photoshop, Indesign and Illustrator.
Over the past couple of years Louise has gained work experience in the marketing industry working as a marketing executive for an online retailer and a software company.
She has also completed many freelance graphic design, editing and copywriting projects.
Having joined Strategy, Louise is developing key skills and gaining extensive knowledge in internet marketing. She currently works on link building strategies for a number of clients.
James is a student with the firm ambition of studying a Business Management degree. He produced a recent report which analysed the expansion of the internet, the effect this had on small E-Commerce businesses, and how this impacted upon the economy. From this report he gained a strong understanding of internet marketing which he has applied successfully during his time at Strategy Internet Marketing. As the Business Ambassador at his college James has developed a versatile skill set which allows him to work closely with client managers to help deliver results.
Sarah has had a varied career as a professional P.A., but writing has been one continual thread throughout. Qualified as a journalist, she has written for several local newspapers and is also accomplished as an editor, proof reader and article writer. She also has script writing experience from her time in film production.
Sarah entered the world of SEO content writing two years ago and became bitten by the internet marketing bug. She is deeply interested in the world of social media and its involvement in the marketing process and loves getting creative with marketing copy on a daily basis.
Estelle graduated from the University of Southampton in 2011 with a degree in Management Sciences and French. Whilst there, she set up an e-commerce company and started learning to market it online, building up a big social media following and developing skills in SEO, PPC and more. She loved it so much that she also took on an 8-month marketing internship to gain extra experience.
After graduating she worked as a freelance marketing assistant for various services-based and e-commerce companies until she came to Strategy. Here, she is focusing on creative copywriting and learning new SEO techniques. When she’s not working or running her business she loves to scuba dive, paint and learn new languages.
Jasmine graduated from Bath Spa University with a BA(Hons) degree in Creative Writing. Whilst at university, she gained experience in copyediting whilst working for the university magazine, and also worked on several freelance writing projects. She has a background in retail management, though she chose to move into internet marketing so she could use both her marketing and writing skills.
At Strategy, Jasmine has been developing her writing skills further through working on creative link-building processes for a number of clients.
Sophie studied English Literature at Leeds University before living in South America for two years. Whilst there, she became a freelance travel writer with published work on a number of blogs and websites. After interning at Southbank Centre London, she then studied for her Masters degree in Creative Writing at Bath Spa University and developed her skills as a freelance copywriter.
Currently, she writes creative material in a range of formats and is developing her skills across all other areas of SEO at Strategy.
Uday has held various roles in online marketing: He’s been an affiliate marketer, PPC analyst & a Website developer. With his education in business management, he is keen to apply his business and technical knowledge for creating the right internet marketing solutions. Uday loves marketing due to its interdisciplinary nature and applies this approach throughout his day to day work. At Strategy, Uday is broadening his understanding of the pay per click marketing discipline.
Jo graduated from the University of Warwick in 2011, with a degree in English Literature and Creative Writing. Whilst at University Jo gained experience in writing on behalf of society and organised several exhibitions. After graduating, Jo spent a brief period travelling before coming home and setting up her own handmade jewellery business.
At Strategy Internet Marketing, Jo is heavily involved with creative writing SEO and is always developing her knowledge of online marketing.
Vinay has a Masters degree in Marketing Communications from the Bristol Business School. He has worked with Yahoo! Search Marketing for over 5 years working closely with some of major brands in the US. He joins us with an ambition of broadening his online marketing skills. Vinay is a keen learner and whilst he enjoys being a workaholic, he also enjoys cricket, football and driving.
David graduated from Bristol University in 2011, having studied Maths and Philosophy. This degree allowed him to tackle quantifiable problems in maths as well as gain an understanding of the more mysterious philosophical concepts. He became interested in marketing after working with Sheffield’s Tramlines Music Festival and has written a number of articles for the Bristol University journal.
At Strategy, David will be working predominantly with Google analytics as well as writing articles and undertaking general link building tasks.
Paul’s experience is in the logistics and transport marketing and management. He has over 25 years which has included managing several sales teams, running a small business and spending time in Asia and Australasia on business projects as well as living and working in California for 10 years.
Paul brings with him to Strategy the large experience of managing sales pipelines, prospective clients and keeping the whole process moving forward.
Gill is our experienced bookkeeper, who is qualified with the Institute of certified Bookkeepers. Having been with us for many years, Gill is a valuable member of the administration team. Gill deals with all our invoices, payments, cash flow, VAT and much more. She is extremely organised and efficient, and keeps the company’s finances ticking over smoothly.