Sandra Zerr

SandraHead of Client Services

Sandra has more than 7 years experience within Search & Social Marketing. Having started out at a Brighton-based agency that specialised in multilingual and international Search, she was instrumental in growing the agency, eventually heading up a team of SEO specialists while obtaining a Certificate in Digital Marketing from the IDM.

She then relocated to Australia where she had the opportunity to work with some of the largest national and global brands, including Microsoft, Xbox, Sony Entertainment, Lego, Coles and Target.

Having returned to the UK in 2012, she undertook a 7-month stint with MSN’s Global SEO & Social team based in London, where she was involved in advising & training MSN’s global editorial teams in SEO & Social best practices.

She is now excited to be heading up the client services team at Strategy, supporting the team to create & deliver outstanding campaigns for their clients. She helps to maintain and review client strategies and relationships and is liaison between client services, marketing & sales, as well as our creative and technical services.

Donna Moore


Marketing Director

Prior to joining Strategy, Donna worked for a publishing company where she developed and implemented the SEO strategy for a job board that was then purchased by the FT. She has worked in marketing for the FT, recruitment and non-executive products. Everything from job boards to post grad training and her marketing experience has covered B2B, B2C, international/global, niche and premium products, online, offline, DM, campaign planning, and hard to find audiences. Outside of work she uses these skills to help a couple of charities in the Bath area.

Donna manages the client services team at strategy and ensures that all of the essential activities take place. She helps to maintain and review client strategies and relationships and is liaison between client services, creative services and technical services.



Senior Client Manager

David has worn plenty of hats in his career, particularly in the services delivery area. Having worked with clients ranging from micro-businesses to multinational corporates, this experience comes in quite handy at Strategy.

A passionate fan of marketing (offline and online), he enjoys taking the technical challenge that is website optimisation and converting it into website success for our clients.

One of our Senior Client Managers, David focuses on all the things necessary to get new clients off to a great start, from keyword and link building strategy to usability, working with key stakeholders, as well as maintaining a portfolio of his own high profile corporate clients.



Senior Client Manager

After graduating from university, Holly naturally moved into digital marketing. She comes to Strategy with a history of web project management and coping with just about anything that might crop up during the lifecycle of a website.

From copywriting and editing to content management and social media integration, Holly is always interested to try new things and keep up to date with the latest web strategies.

Thomas BA (hons)


Senior Client Manager

Thomas graduated in 2009 in Ancient History and Literature from the University of Reading. After university Thomas travelled the world for 6 months before coming back to manage on and off site SEO for a start-up business. During this time Thomas took the opportunity to develop skills in creative SEO through social media marketing and creative link building. Thomas also has experience in copy and blog writing, as well as Keyword research and Optimisation.



Client Manager

Alex joins us having had a year and a half of internet marketing experience on client side with various companies from within the travel niche, from leading suppliers of airport parking, to small town businesses offering holiday accommodation. During this time he developed skills in optimising websites, as well as learning how to use different pieces of software, such as Adobe Dreamweaver.

Away from the office, Alex plays football semi-professionally for Tiverton Town and has done so at this level since the age of 17.



Client Manager

Gareth started out as a Network Support Engineer before transitioning to a technical role at a Web Design Agency. It was here that he discovered SEO as a key enabler for maximising returns on websites.

He has worked for one of the UK’s largest Digital Agencies where he developed his skills on projects for Actimel, McVities and Carlsberg. He now uses his experience to drive traffic and increase conversion rates for his clients here at Strategy.

Gareth is also currently studying the CAM Diploma in Digital Marketing and is a Communications Systems Operator in the Army Reserves.


JenniferClient Manager

Jenn graduated from UCA in 2010 after studying for a degree in journalism. Since graduating she has worked with Front, Dazed and Confused magazine and Radio Plymouth amongst other media groups and hopes to continue into a career in copywriting and online marketing.

She also comes from a mixed retail background which has helped in developing considerable client management and customer service skills. She enjoys writing on a broad range of subjects from environmental conservation to music and art. At strategy she will be developing her design and writing skills whilst continuing to be involved in innovative SEO processes.


ChristieClient Manager

Christie comes from an academic background in science and teaching. Her love of travel led her to Vietnam, where she spent the last few years teaching English, sharpening her knowledge of the language. Through a love of all things prose she found her way into creative writing and blogging, which she is excited to continue as a writing intern with Strategy. She hopes to get involved in all things creative as she learns more about internet marketing. Her interests extend to films, literature and cowering underneath the advancing wedding avalanche.


Client ManagerAndrew

Andrew joins us having had two years of internet marketing experience, agency side. Previous to this Andrew spent over ten years working in the newspaper industry working with local independent businesses through to multi-nationals. Clients were based in various sectors from brown and white goods through to motor dealer groups.  During this time he developed client, people and project management skills. Andrew worked closely with internal local newspaper website development teams, managed advertising sales teams and newspaper product sales across four titles.