Matt BSc (Hons)

Head of Search
Matt’s background is firmly in retail, having spent 10 years with the Carphone Warehouse as both a retail manager and sales trainer. During this time he developed a deep understanding of buyer behaviour which he now applies to the online environment.
In 2004 Matt decided he wanted a change of scenery and his weekends back. After spending a year travelling he returned to the U.K. to study information systems at Cardiff University, a course which introduced him to web technologies and digital marketing.
Since graduating in 2008 Matt has worked in online and gained a solid grounding in SEO and digital marketing at a boutique Cardiff agency. He has spent the 2.5 years since joining the Strategy team honing his skills to the point where he was the natural choice as our new Head of Search.
Tony BSc (Hons)

Senior Internet Marketing Executive
Tony has had a fascination with computers since his early teens and decided to formalise his skills by studying for a BSc (Hons) in Information Technology and Computing with the Open University. In 2006 he graduated with First-class Honours.
His position with us has evolved over the years and he now plays a crucial role in contributing to reviewing, fixing and implementing all technical aspects of clients SEO, from optimisation and on-page content, to website issues and troubleshooting. Tony applies his expertise in multiple website CMS’ for each of our Client’s ensuring any hidden technical issues are found and resolved quickly. He’s never happier than when someone gives him a problem to solve.
Jake BA (Hons)

Jake first became interested in web development at the age of 14 so he could build a simple website to offer his Photoshop skills to gamers looking for profile pictures. Ten years later he has a very thorough knowledge of front-end development, with a strong background in MVC PHP/MySQL development to back it up.
After graduating with a first class BA Hons from Sussex, Jake spent a year refining his passion for web design and exploring entrepreneurship before deciding to put his skill set to good use and joining Strategy.
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