AdWords Optimisation - Examples of Successful AdWords Campaigns

AdWords optimisation is the process of managing your pay-per-click (e.g. Google AdWords) campaigns to ensure that you are constantly improving your ROI (Return On Investment). If you are running an AdWords Campaign are you sure that you are getting the best ROI?

Are you managing your campaign to improve your click through rate (CTR) and reduce your cost per click (CPC)? Perhaps you get a better conversion rate when your advert appears in a particular position? Or, you find that one advert is more effective than another for a certain AdWords group?

If you are not constantly addressing these issues and taking steps to monitor and tweak your campaigns on a continuous basis then you are probably spending much more than you need to!

Our optimisation of AdWords campaigns can help increase your clicks per day and click through rate while reducing your average cost per click, so saving you money.

 

Client 1
Before our optimisation	Average clicks per day	11	Average cost per click	£0.54
After our optimisation (same budget)	Average clicks per day	32	Average cost per click	£0.19
	Increase	191%	Saving	65%
Client has since increased budget by 400%
Client 2
We set up this campaign.
First week	Average click through rate (CTR)	0.17%*	Average cost per click	£0.51
After 8 weeks	Average click through rate	0.61%*	Average cost per click	£0.30
			Saving	41%
Budget has increased to £5,000 per month since success of initial test campaign
* CTR includes content ads as well as search ads. Content ads have a very low CTR which is reflected in this statistic. The CTR for search alone is much higher.
Client 3
We optimised this campaign with regard to conversions to concentrate the budget on the most profitable areas.
Before optimisation:
Average Weekly Conversions		31
Average Cost Per Conversion		£20.33
Average Conversion Rate		1.12%
After optimisation:
Average Weekly Conversions		47
Average Cost Per Conversion		£11.74
Average Conversion Rate		1.71%
Weekly conversions up by		52%
Average cost per conversion down by		42%
Client started with one test campaign and now has 3 campaigns running.