Site Traffic and Web Analysis

Site traffic, real time traffic and web analysis are more than mere jargons. You have a web presence… but are you making your presence felt? You have site traffic… but do people have a hard time navigating your website? From where are people guided to your website? What pages do they visit? What makes them buy? If you think these questions about site traffic cannot be answered… think again. In fact, addressing these questions systematically and in a comprehensive, cohesive manner using website usability testing can draw the line between online success and failure.

Measuring Site Traffic

So, how does one find the answers to these questions related to site traffic? To put it simply… through thorough web analysis. After all, everything in an organisation is measured; productivity, cost, customer satisfaction, process execution time, and so on. Why not the success of your web pages? Why shoot in the dark when it comes to SEO, PPC and SEM? Why not use web analysis to examine the quality of your site traffic, so that you can take informed decisions.

How to Measure Site Traffic

Any search engine optimisation endeavour should BEGIN and END with analytics. It is critical to know how your target audience searches for information on the Internet. It is also essential to understand how they browse a particular site. And, it is absolutely vital to know what makes your target audience buy something. All this can be achieved through web analysis.

Whatever you implement on the Internet can be based on the knowledge garnered through web analysis. The implementation of techniques that enhance your online visibility must be compatible with your business objectives. So, the first step is to understand your business goals. Business goals for an e-commerce site may be very different from a social networking site.

Broadly speaking, a company usually targets the following:

• To increase qualified site traffic – Merely increasing site traffic would not be fruitful. The idea is to attract relevant site traffic, traffic that is genuinely interested in your business.
• Increase the number of repeat visitors.
• Increase the number of page views per visit.

Web analysis measures the extent of your online presence and the visibility of your company, brand name and products/services on the Internet.

If you would like to know more about our range of search engine optimisation services contact us today on 0845 838 0936 or drop us an email.