Becky sits within the creative team and is responsible for creative media ideas and outreach. News is Becky’s buzzword, so anything involving research statistics, topicality relating to news headlines, contentious opinions, product launches – in fact anything ‘new’ from clients is of interest - she’ll take and craft into a story for target media.
Digital brands treating offline PR as redundant are missing opportunities. Offline and online PR shouldn’t be viewed as mutually exclusive. Strategy’s Digital PR Manager, Becky Martin-Jones, explains why.