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Author: Dave Langdale

Dave Langdale is a client manager working with a wide range of clients to improve their traffic and conversions. Dave is also working on developing the new social media strategy, helping clients reach out and interact with their customers, and is the resident newsletter editor.

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Google Ditch The Search Bar And Idle Computers Cure Disease

Penguin Looking Into Camera

It’s a slow week for SEO. And, in an industry where we’re used to changes at an alarming pace, newsletter editors can get a little bit desperate when there isn’t much to write about.

Not that this is an acceptable excuse for being caught in a zoo enclosure dressed like Bill Oddie trying to explain the game of Monopoly to a waddle of increasingly agitated penguins.

So read on for mildly interesting stuff on Google search bars, Google+ and how leaving your computer on at night might one day save lives. Continue Reading

Unnatural Links Information, Connected Cars and a Zombie Apocalypse

Zombie Stop Sign - Dave Langdale - 14.02.13

There comes a time in every Newsletter Editor’s tenure when they lose the plot entirely. They bathe in ale, eat Poundshop rice pots for lunch and come to work in a snorkel. Apart from poisoning colleagues with a deadly combination of stout and chemically infused ‘Sweet & Sour Chicken’, it appears they also direct irrational hatred towards their stories.

So read on for mentally unstable attacks on Google personnel, Microsoft and drivers in the UK. I think there’s some news in there too. Somewhere… Continue Reading

iOS 6 Causes Analytics Dilemma And Google Look At Augmented Imagery

Cold Blue Bean - Dave Langdale - 16.01.13

So it’s 2013 and I imagine many of us are fruitlessly trying to cling onto our New Year’s resolutions like an alcoholic’s resolve in the aftershave aisle. Mine was to stop dressing up recently thawed fish and seating them around the dinner table for Sunday lunch. Needless to say I failed miserably.

It seems that the resolution of the SEO world is to roll out predictions for Google’s antics over the coming year and sit with their fingers crossed hoping they come true. And, if they’re anything like me, they’ll be doing it sat fully clothed in the bath, listening to Classic FM and writing Relocation Relocation fan fiction where every episode ends with “and that’s how Kirstie died”.

But we’re not concerned with the future in this newsletter. So read on for stuff about iOS 6 analytics issues, Google patents and some sad news. Continue Reading

AuthorRank and SEO – A Prediction For 2013

AuthrorRank SEO Prediction - Dave Langdale 14.01.12

AuthorRank isn’t exactly revolutionary news for 2013. Speculation about its implementation has been growing furiously ever since this Google patent was released in 2011:

“The digital signatures can be used to influence the ranking of web search results by indicating the agent responsible for a particular content piece. In one implementation, the reputation for an agent is expressed as a numerical score. A high reputational score indicates that the agent has an established positive reputation.” – Google Patent (11 May, 2011)

Because of this, and the multitude of useful articles out there about it already, making a prediction about the timing of the update or the possible factors involved in measuring the ranking would be fruitless to the point of lunacy.

So instead, I’ll be prophesying what impact it will have on SEO. Continue Reading

Google Helps You Catch Your Flight And Connect With Google Communities

Epic Space Image - Dave Langdale - 07.12.12

It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
Continue Reading

New Bing Ranking Factors and Student Created Vibrative iPhone Keyboard

Brisbane City

It’s been less of a newsworthy month so far and more a collection of mutterings across various blogs, which is slightly surreal given the internet’s penchant for shouting as loud as it can. I’ve been perusing these mutterings and have gathered the more interesting ones into this week’s newsletter. Continue Reading

Choosing The Right Domain Names

Bath Abbey from the Central Square

Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the time. If you don’t have one, you’ll be left behind fast.

So you know you need one. But where do you start? Is it by choosing your CMS or the colour of your homepage?

The answer has to be your domain name. It’s the single most important thing you’ll ever choose. And because changing it is a world of hassle – think business cards, letterheads, t-shirts, van prints – you want to make sure it’s right first time.

Here’s how. Continue Reading

Content is for life, not just for Christmas

Content Is For Life

It’s an odd notion, comparing dogs to online content. Online content is static, inorganic and won’t steal the bacon out of your breakfast sandwich.

Like a dog, it still needs to be treated in the same caring, considered fashion. If not, it won’t be the RSPCA banging on your door, it will be Google bagging up your website’s rankings and throwing them in the river; and you can be sure they won’t send you a nice letter through your door first. Continue Reading

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