Google Hummingbird - Dave Langdale - 4.10.13

Today will mark the sad occasion of my last newsletter. Like the inevitability of Miley Cyrus’ staggering array of public outbursts leading to rehab, there’s only so many times you can challenge people on the street to tiger bread fencing matches before you’re carted off in a white van.

While I’m still allowed to be near a computer, however, I might as well bring you up to speed on recent events in SEO. Although the handcuffs make it difficult to type, you can expect offensive defence from Bing, a new animal update from Google and a crazed popcorn fan. Continue Reading

Dave Langdale - Keyword Planner - 02.09.13

There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.

Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading

Justin Bieber vs Science

Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.

That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading

Dave Langdale - Evergreen Content Marketing - 26.06.13

I was recently emailed by a family friend asking for some help with his website optimisation. These were his words:

“We really need to be coming up at the top of the rankings on the first page (obviously) when certain basic searches are entered into Google for our products.

I’m not too shabby when it comes to tags, meta-tags, keywords etc – it’s just the implementation of it that leads to results which confuses me!”

It struck me that, while we as an industry hurtle along down a rapidly evolving motorway, we might be leaving those without a savvy SEO agency struggling to even start, let alone keep up. Continue Reading

Dave Langdale - Penguin Spam - 20.06.13

It’s been a while since a newsletter was even thought about, let alone committed to type. That’s not to say there hasn’t been news. In the last three months we’ve seen Penguin 2.0 – a huge update aimed at spammy links – changes to Analytics and Google Image search, as well as a host of minor updates and algorithm changes. I’d love to say the reason for the lack of a newsletter was for something other than a sun cream wheelie bin related suspension, but I can’t for legal reasons.

Enjoy this latest edition which features everything from a LinkedIn hack to a cat with two faces. Continue Reading

Penguin Looking Into Camera

It’s a slow week for SEO. And, in an industry where we’re used to changes at an alarming pace, newsletter editors can get a little bit desperate when there isn’t much to write about.

Not that this is an acceptable excuse for being caught in a zoo enclosure dressed like Bill Oddie trying to explain the game of Monopoly to a waddle of increasingly agitated penguins.

So read on for mildly interesting stuff on Google search bars, Google+ and how leaving your computer on at night might one day save lives. Continue Reading

Zombie Stop Sign - Dave Langdale - 14.02.13

There comes a time in every Newsletter Editor’s tenure when they lose the plot entirely. They bathe in ale, eat Poundshop rice pots for lunch and come to work in a snorkel. Apart from poisoning colleagues with a deadly combination of stout and chemically infused ‘Sweet & Sour Chicken’, it appears they also direct irrational hatred towards their stories.

So read on for mentally unstable attacks on Google personnel, Microsoft and drivers in the UK. I think there’s some news in there too. Somewhere… Continue Reading

Cold Blue Bean - Dave Langdale - 16.01.13

So it’s 2013 and I imagine many of us are fruitlessly trying to cling onto our New Year’s resolutions like an alcoholic’s resolve in the aftershave aisle. Mine was to stop dressing up recently thawed fish and seating them around the dinner table for Sunday lunch. Needless to say I failed miserably.

It seems that the resolution of the SEO world is to roll out predictions for Google’s antics over the coming year and sit with their fingers crossed hoping they come true. And, if they’re anything like me, they’ll be doing it sat fully clothed in the bath, listening to Classic FM and writing Relocation Relocation fan fiction where every episode ends with “and that’s how Kirstie died”.

But we’re not concerned with the future in this newsletter. So read on for stuff about iOS 6 analytics issues, Google patents and some sad news. Continue Reading

AuthrorRank SEO Prediction - Dave Langdale 14.01.12

AuthorRank isn’t exactly revolutionary news for 2013. Speculation about its implementation has been growing furiously ever since this Google patent was released in 2011:

“The digital signatures can be used to influence the ranking of web search results by indicating the agent responsible for a particular content piece. In one implementation, the reputation for an agent is expressed as a numerical score. A high reputational score indicates that the agent has an established positive reputation.” – Google Patent (11 May, 2011)

Because of this, and the multitude of useful articles out there about it already, making a prediction about the timing of the update or the possible factors involved in measuring the ranking would be fruitless to the point of lunacy.

So instead, I’ll be prophesying what impact it will have on SEO. Continue Reading

Epic Space Image - Dave Langdale - 07.12.12

It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
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