Bath Abbey from the Central Square

Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the time. If you don’t have one, you’ll be left behind fast.

So you know you need one. But where do you start? Is it by choosing your CMS or the colour of your homepage?

The answer has to be your domain name. It’s the single most important thing you’ll ever choose. And because changing it is a world of hassle – think business cards, letterheads, t-shirts, van prints – you want to make sure it’s right first time.

Here’s how. Continue Reading

Content Is For Life

It’s an odd notion, comparing dogs to online content. Online content is static, inorganic and won’t steal the bacon out of your breakfast sandwich.

Like a dog, it still needs to be treated in the same caring, considered fashion. If not, it won’t be the RSPCA banging on your door, it will be Google bagging up your website’s rankings and throwing them in the river; and you can be sure they won’t send you a nice letter through your door first. Continue Reading

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Google recently began a trial to incorporate Gmail into search results, it is only an opt-in service but will link your search to emails in your inbox.

If you searched for Amazon Kindle, for example, and you had received an order confirmation for a Kindle, the information about it might show up in the side bar.

You might be wondering what use this would be to anyone. Imagine if you had searched for something such as “Train Times” and you have an email with a ticket purchase in your inbox, the search results will provide information about your upcoming train, including times and news of any delays. Continue Reading

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If you spend time on the internet, you may have noticed the increase in “SERP crowding”, where one or two domains take up the first three pages of the search results.

A post on SEOmoz attributed this to a sneaky Google update, their recent report shows that it has been getting worse too, up until this week.

It appears now that they have swapped this SERP crowding for displaying fewer results. Continue Reading

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Last week Firefox rolled out their new update, Firefox 14, which features an automatic HTTPS encryption on all Google searches. This was expected for a while, but it’s no more welcome than the announcement first telling us it was coming.

What does this mean? All keywords used in search will show up as (not provided) on Google Analytics.

Whereas before it would only affect users logged into Firefox, it now affects all Google searches used in Firefox. Internet Explorer is also keen to pursue later in the year.

This update affects digital agencies, SEO enthusiasts and web developers everywhere, and is sure to be the question most are asked about over the coming months. Continue Reading

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Infographics have enjoyed a boom over the last couple of years, with the addition of Pinterest to the social media world, graphical representation of information is now readily available for everything from mobile phone sales to the amount of alcohol consumed by the Boston Bruins after winning the Stanley Cup. Continue Reading

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One of the things we’ve being banging on about for weeks is the introduction of author thumbnails appearing in the search results and how they can make you stand out from the crowd.

What is interesting since their addition, is the amount of people struggling to understand exactly what restrictions are in place that may prevent your picture being shown.

An interesting article on SEOmoz had recently tried to illuminate this for us. Continue Reading

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