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Q: How many designers does it take to screw in a light bulb? A: Why a lightbulb?

The question above provides the perfect illustration of what design thinking is all about.

Although difficult to get your head round at first, once you do, it opens up a world of possibilities for business and brand development that you would never have considered before. Continue Reading

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There’s one thing Google have tried to make absolutely sure of over the last decade: SEO isn’t a template you can just fit your site to.

Their latest update slams that point home better than most.

It’s been a well known rule in SEO that your title tag (the bit you can see in the search engine results) has to be 70 characters or less. Otherwise your title would be cut off like thi…

Google have now scrapped that entirely. Continue Reading

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Life events such as birthdays, New Year’s Eve, or just meeting up for drinks have become synonymous with Facebook events.

They have provided a unique forum for broadcasting every detail of your event to friends and family, as well as requesting everyone’s attendance and then reminding everyone it’s happening, for years and years. Somewhere along the line they seem to have lost their way. Continue Reading

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As if their recent stock market performance wasn’t bad enough, social media giants Facebook are facing new outrage at their recent addition of a Promoted Posts feature for company pages.

Now, fury at Facebook updates is nothing new – whether that’s privacy policies, visual updates or the dreaded Timeline, they seem incapable of keeping anyone happy. Indeed, they could offer a free Creme Egg for every status update, and I’m sure people would still complain.

But this time, people may just have rushed for their indignation too soon. Continue Reading

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Britain’s last minute change, what you need to know and the Beeb’s ideal solution

Whether you’re a casual blogger, an online retailer or an SEO expert you won’t have failed to notice the sudden appearance of cookie related messages across many of the UK’s biggest websites. But what do they mean, what do you have to worry about and where do you even start? That’s what this post is all about – the cookie law. So let’s get on with it. Continue Reading

Rankings Comic

Many SEO companies out there will promise you the earth: number 1 spot on Google, top 10 rankings for all your keywords and enough resulting wealth to buy your own earth. But they’re missing the point – Google rankings aren’t everything. Why? Because Google only care about providing the most relevant search results for users.

Let’s say you’re a pizza restaurant ranking number 1 for pizza. That’s great – the company you’ve paid have done their job. But it doesn’t really matter – even if you’re getting hundreds more visits because of that ranking – because if most of those users clicking onto your site are actually looking for pizza takeaway, then all you’ll have achieved is a high bounce rate.

So what should you be looking for when making SEO relevant? Continue Reading

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We have talked about Rich Snippets on the Strategy blog once before – but what we didn’t tell you is how to do it. Schema.org is the answer to that question.

Currently, there are many ways of creating websites and implementing your content within them. But not all of the current ways are easily read by the search engines. This is where schema comes in. Schema tags are all about helping users find the right websites. And if your site has these schema tags, it makes it easier for the search engines to know why yours is that right website. Continue Reading

First Computer Mouse

Contrary to some people’s belief that we would all be controlling computers purely with our minds by 2012, the way we interact with our computers has not changed all that much since the inception of the mouse. Online we click away, sometimes thousands of times a day, to the point that it becomes second nature. In fact, buttons have become an integral part of how we interact online. Continue Reading

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Rich snippets attribute extra information to a search result to provide the searcher with a further insight into what the link may contain.

This could be information about the track listing on an album, for instance, or the star rating of your favourite restaurant. The good news, and there only really is good news, is that they give the searcher a more informed choice before they have clicked a link. Continue Reading

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