Author: Dave Langdale

Dave Langdale is a client manager working with a wide range of clients to improve their traffic and conversions. Dave is also working on developing the new social media strategy, helping clients reach out and interact with their customers, and is the resident newsletter editor.

Making SEO relevant: Why Google rankings aren’t everything

Many SEO companies out there will promise you the earth: number 1 spot on Google, top 10 rankings for all your keywords and enough resulting wealth to buy your own earth. But they’re missing the point – Google rankings aren’t everything. Why? Because Google only care about providing the most relevant search results for users.

Let’s say you’re a pizza restaurant ranking number 1 for pizza. That’s great – the company you’ve paid have done their job. But it doesn’t really matter – even if you’re getting hundreds more visits because of that ranking – because if most of those users clicking onto your site are actually looking for pizza takeaway, then all you’ll have achieved is a high bounce rate.

So what should you be looking for when making SEO relevant? Continue Reading

Schema.org

We have talked about Rich Snippets on the Strategy blog once before – but what we didn’t tell you is how to do it. Schema.org is the answer to that question.

Currently, there are many ways of creating websites and implementing your content within them. But not all of the current ways are easily read by the search engines. This is where schema comes in. Schema tags are all about helping users find the right websites. And if your site has these schema tags, it makes it easier for the search engines to know why yours is that right website. Continue Reading

The curious case of buttons

Contrary to some people’s belief that we would all be controlling computers purely with our minds by 2012, the way we interact with our computers has not changed all that much since the inception of the mouse. Online we click away, sometimes thousands of times a day, to the point that it becomes second nature. In fact, buttons have become an integral part of how we interact online. Continue Reading

What You Need to Know About Rich Snippets

Rich snippets attribute extra information to a search result to provide the searcher with a further insight into what the link may contain.

This could be information about the track listing on an album, for instance, or the star rating of your favourite restaurant. The good news, and there only really is good news, is that they give the searcher a more informed choice before they have clicked a link. Continue Reading