Many SEO companies out there will promise you the earth: number 1 spot on Google, top 10 rankings for all your keywords and enough resulting wealth to buy your own earth. But they’re missing the point – Google rankings aren’t everything. Why? Because Google only care about providing the most relevant search results for users.
Let’s say you’re a pizza restaurant ranking number 1 for pizza. That’s great – the company you’ve paid have done their job. But it doesn’t really matter – even if you’re getting hundreds more visits because of that ranking – because if most of those users clicking onto your site are actually looking for pizza takeaway, then all you’ll have achieved is a high bounce rate.
So what should you be looking for when making SEO relevant? Continue Reading