Author: Elisabetta Bruno
There was once a graphic. It wasn’t just a graphic. It was an infographic.
Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.
She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.
Infographics are a way to deliver data visualisation to an audience. They’re not just about data visualisation though; the data is presented within a story to communicate a specific message.
They can spread like wildfire online and there are a few reasons for this. First of all, visual data is more memorable and has more impact than straight-up facts. If done right, visual data is easier to understand than simple tables (I say in certain cases because when done wrong data visualisation can mislead and confuse, but I will get to that later on).
The second reason for the widespread use of infographics on the web is the fact that they can add a lot of value to a web site and make visitors want to actually check out its content, while encouraging interaction.