Author: Holly Hayman

Holly is a Client Manager in charge of ensuring all aspects of her clients' marketing campaigns run smoothly. Her specialisms include user experience, CRO and project management. She is also Editor of the Strategy blog.

Google Yourself: The Right To Be Forgotten (Virtually)

Google Yourself - Seashell - Holly Hayman - 12.04.13

The internet really is the biggest diary in the world.

Almost everything you’ve ever created – whether that’s a status update, a comment, a witty tweet, a snarky message, a funny picture or a superbly well written and researched blog post – could be saved indefinitely worldwide.

But is this global scrapbook really the way to go? Or should people have the right to forget and move on? Continue Reading

Beautiful Mistakes: User Friendly 404 Error Pages

Think of the internet as a room jammed full of people – and you’re speed dating.

The spammers are talking very loudly in quasi-American slang about Mulberry handbags and time-shares. Fashion bloggers are on the left dressed like homeless chimney sweeps. There are coffee-wired reviewers on the right, scantily-dressed social networks lining the walls and a gaggle of gossip columns all trying to catch your eye. No, no and no.

Then all of a sudden, “wow”: perfect hair, perfect clothes and smelling like fresh linen and Mama’s apple pie. You get up the courage to say something and tap them on the shoulder and you’re met with… a blank stare. Maybe a twitch. Not very friendly. How can you make a 404 a destination page in its own right? Continue Reading

Algorithms: Winners And Losers Of The Battle With Google

For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.

When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading