Jake Whitely - Usability Coding - 30.07.13

You’ve done your keyword research, you’ve optimised your website until it shines and you are climbing the SERPS. Congratulations.

But hang on. You’ve been so busy wooing the search engines, haven’t you forgotten about someone?

The user.

With everyone talking about SEO and rankings, it’s easy to forget who your business is aimed at. The user is going to be buying what you’re selling and what they want is something easy to use.

People’s habits are changing, and that means your customers. Most significantly they are mobile. Whether they are on a smartphone, a tablet or a laptop, if you want people to use your site it must be able to be used in the right way by the target audience desires. Continue Reading