If you work in digital marketing or own a website then this post is for you. Its the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content and its not that hard to create great content. It is however not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill so, if you want to increase your skills and get better results have a read of this.
Author: Kath Dawson
After 15 presentations of pure gold on day 2 of MozCon it’s hard to believe that there is still ground to be covered but these are exciting times in inbound marketing. As traditional marketing practices converge with inbound marketing we are finding that what is emerging is so much better for the internet user experience AND it’s much more fun to work on. The final day of MozCon includes more exceptional speakers and even more of the biggest, best and most valuable tips and takeaways from the worlds #1 inbound marketing conference. Enjoy! Continue Reading
Day 2 of MozCon delivered a plethora of awesomeness for the inbound marketing world to enjoy. Below is our roundup of the highlights, valuable points of note and actionable tips from the second day of this outstanding conference. If you haven’t already done so catch up with Day 1 of MozCon 2013 so you don’t miss out! Continue Reading
MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading
On 27 May Google officially changed its advice on how to improve rankings for your website. This significant change went unnoticed until it was picked up and reported via Twitter and then followed up by a post on searchengineland.
As you can see from the highlighted text below Google has switched their position from increasing links to creating high quality sites with content that people will want to use and share. Continue Reading
Hindsight is a wonderful thing but, honestly, I wish I’d had the benefit of what I know now two years ago – it would have saved so much wasted time.
Talking to others who do a similar role to me (agency owner, director, creative content marketer), they too have had similar experiences. I find this oddly reassuring, a relief to know that the roller coaster of content marketing hasn’t been a solo ride. Continue Reading
There was no shortage of style and substance at the final LinkLove conference delivered by Distilled and a very classy event it was too.
This is a roundup of all the actionable tips you need from LinkLove 2013. The takeaways from conferences are the most valuable bits, whether it’s new learning or relationships, or even just the reassurance that you are doing the right things, the real ROI comes from what action you take. Distilled’s conferences are packed with actionable tips so here is what you need to know from 2013. Basically #RCS works, just do it! Continue Reading
Don’t stand out for the wrong reasons!
As a growing business, we interview A LOT of people, so we see hundreds of CVs! This means we are fairly well qualified to advise on positive ways to stand out from the crowd.
So many people trip themselves up by getting the basics wrong, it is astounding how many people send in CVs that appear to have been thrown together at the last minute, or fail to prepare for an interview. Continue Reading
Just in case you blinked and missed something, watch out for Google switching it up again!
Its an exciting time in search as you are never 100% sure how the search results will be presented and what new surprises might be in there.
The introduction of the Knowledge Graph is an extension of Google’s efforts to provide the best search experience and pre-empt the result you want.
Yup, its mind reading spookiness! Well not quite but it could seem like that when you start getting answers to questions you didn’t even ask yet. Continue Reading
Google have always rolled out regular algorithm updates from tiny little ones you’d never notice to big meaty ones that shake things up big time. In recent months the pace of change and rate of updates has been a game changer with updates so varied and frequent they seem to be tripping over each other at times. But what does this actually mean in real terms? Continue Reading