Image taken from Sky Sports

Sunday’s match between Manchester United and Liverpool was significant for a number of reasons. Liverpool’s 3-0 victory means they’re still firmly in the Premiership title race, while the result ratcheted up pressure on David Moyes to what must be near-insufferable levels. However, it was Google’s experiment with its hangout video technology that was, for me at least, the most significant aspect of the game.

What was the experiment? In brief, 20 Man Utd fans from across the globe enjoyed a private Google+ hangout while watching the game, and video feeds from their webcams were beamed onto the digital advertising hoardings that border the Old Trafford pitch. (Head here for #MUFrontRow background details.)

Amazing, huh? Well, yes and no …

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Google Plus #MUFrontRow

what’s The event?

On Sunday 16th March 2014 at 13:30 on Sky Sports, you will see Manchester United embrace Google+ hangout technology as they give fans from around the world front row seats – quite literally – for the match against arch rivals Liverpool.

How so? Following a competition on Manchester United’s Google+ page, live video images of 20 winning fans, who’ll be watching the game from their homes, will be beamed onto the digital advertising display boards that surround the Old Trafford pitch.

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google plus logo 2

Love it or loathe it, Google is a vital source of traffic for online businesses, so when Google move into the social media space with so much conviction then businesses would be foolish not to sit up and listen. This post highlights how and why businesses need to be engaging with Google+.

Google and the Google logo are registered trademarks of Google Inc., used with permission.

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Image Courtesy

If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.

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Rand Fishkin MozCon 2013

After 15 presentations of pure gold on day 2 of MozCon it’s hard to believe that there is still ground to be covered but these are exciting times in inbound marketing. As traditional marketing practices converge with inbound marketing we are finding that what is emerging is so much better for the internet user experience AND it’s much more fun to work on. The final day of MozCon includes more exceptional speakers and even more of the biggest, best and most valuable tips and takeaways from the worlds #1 inbound marketing conference. Enjoy! Continue Reading

mozcon logo

MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading

shelley-trees

On 27 May Google officially changed its advice on how to improve rankings for your website. This significant change went unnoticed until it was picked up and reported via Twitter and then followed up by a post on searchengineland.

As you can see from the highlighted text below Google has switched their position from increasing links to creating high quality sites with content that people will want to use and share. Continue Reading

journney

Hindsight is a wonderful thing but, honestly, I wish I’d had the benefit of what I know now two years ago – it would have saved so much wasted time.

Talking to others who do a similar role to me (agency owner, director, creative content marketer), they too have had similar experiences. I find this oddly reassuring, a relief to know that the roller coaster of content marketing hasn’t been a solo ride. Continue Reading

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