Its only one day but its jam packed full of exciting presentations oozing with actionable content and its where the SEO rock stars get their groove on! I was especially looking forward to seeing Rand Fishkin, Will Reynolds and Mike King. When you follow these guys on Twitter you get a feeling for their style and quality of what they have to say, they certainly didn’t disappoint! Continue Reading
Author: Kath Dawson
Pinterest, it’s the hottest new thing in social media, despite launching little over a year ago and still available by invitation only, has recently seen a phenomenal growth in popularity and usage; according to Quantcast, in March last year approximately 50,000 people in the US were signed up whereas in October that same year the figure was 600,000 and showed no sign of slowing. Continue Reading
What a week this has been in search! On Tuesday Google changed the rules in a big way and this time it could have a significant impact on search results. Don’t be alarmed its unlikely to affect your results over night so there is time to embrace the changes that are needed but change is definitely necessary unless you want to risk getting left behind.
Google are constantly updating their algorithm which is why they continue to be the most popular search engine by a country mile. But this week they took a step that forces those serious about the success of their website to sit up and listen – by engaging with Google+. Continue Reading
With fictitious holidays all over us like a bad rash, “Cyber Monday” stands out with the most blatant aim – Getting our money. Still, you have to congratulate whoever came up with this concept, it is genius and it’s bold and not afraid to deliver its message, almost like a Lynx advert, except you’d have to swap the genius part for overt misogyny.
Cyber Monday is the Monday that follows Black Friday; the opening of Christmas gift hunting season on the high street. Continue Reading
You may have noticed in recent months that there is a new version of analytics accessible within your existing account. It looks quite different but has much of the same data. The navigation is organised in a more sensible way and the filtering options & advanced segments are easier to manage. Its a step forward in more ways that just the layout and usability interface.
Strategy Internet Marketing are seeking to build relationships with talented journalism and creative writing students.
We are currently looking for volunteer bloggers to write interesting and engaging blogs on a wide range of different topics. This is an excellent opportunity for any writers who are looking to gain some valuable industry experience and get published online. Continue Reading
In the good name of charity and amusing facial hair, willing members of the Strategy team have decided to form a Moustache Brotherhood and participate in Movember. It’s like November, but much hairier! It also offers an excellent opportunity for us all to be lazy and unshaven without fear of seeming lazy or unshaven. Fabulous Continue Reading
Cloaked in secrecy, hiding in the offices of many internet marketing agencies, reside sneaky Bowling Ninjas who, on the quiet, possess legendary skills in the art of Ten Pin Bowling. Sadly, not many of them have taken up residency at Strategy Internet Marketing. Still, not liking to admit to possessing the collective bowling prowess of an out of date tin of Spam, the team decided a mission was needed. A social event was planned to find out answers. Most specifically, one answer. An answer to the ultimate question:
Who at SIM could lob a lump of plastic reactive resin down a bowling alley and cause the most devastating carnage to the neat formation of pins so beautifully arranged at its zenith? Continue Reading
Most companies with a website are probably guilty of claiming on their website and internet marketing activities that they are ‘the best’ in their field. However this will be a risky claim to make from 1st March 2011 when the Advertising Standards Authority (ASA) extend the advertising rules around making these claims to include online advertising. Continue Reading
2010 was a busy year for search and particularly Google who have upped their game yet again. In this post we’ll review some of the major highlights for SEO in the last year.
New Ranking Factor Announced: Page Load Time
In April 2010 Google announced that the speed your page loads for a visitor is a factor considered in their ranking algorithm. Basically if your page loads slowly then you’ll drop down the rankings. Don’t panic though, its only likely to affect really slow loading sites but keep your eye on this factor and if you are in a very competitive market and your rankings are slipping this could be an area to improve.
The Bing-Yahoo Integration
In the USA the integration was complete and Yahoo’s independent index was retired thus giving Bing a leap in market share. Of course they are so far behind Google that they cannot be compared at all however Bing is now a competitor worthy of attention.
Google’s May Day (or Brand) Update
Google applies an extremely complex algorithm which takes into consideration hundreds and hundreds of different factors and they are constantly tweaking and improving it to ensure that the results presented are the best they can be. Sometimes there are more significant tweaks, or algorithm updates, that have a more dramatic affect. The May Day update resulted in many websites losing long tail traffic (up to 10 percent or more). The sites that suffered seemed to have a low number of deep links. The winners were “high quality” sites and big brands.
This was not an algorithm update although its often confused as one especially as it was introduced close to the May Day Update. Caffeine was an infrastructure change which related purely to speeding up the indexing system. Caffeine allowed new content to be indexed almost instantly rather than in batches which was slower.
In September Google Instant impacted the user experience in a very noticeable way by showing suggested search phrases as you typed your phrase into the search box. The idea being that if you saw what you wanted appearing in the list then you wouldn’t need to finish typing. It wasn’t just the suggestions popping up that was so noticeable it was the fact that all the results changed as you typed too – it could be quite distracting. Google Instant also impacted the long tail as more people gave up typing in longer phrases & went with the suggestions.