Runners - Thomas King - 26.11.12

Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer.

Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get it wrong and you may end up making unnecessary changes that could negatively impact the performance of your website.

Here are my top tips for getting usability testing right, including some simple things that you need to avoid in order to get the most out of what can be a vital activity. Continue Reading

Chinatown in San Francisco

When you search, you’re not just looking for a webpage. You’re looking to get answers, understand or explore.Google

This statement from Google is clear. Its mission is changing. Search is developing in a way that means it is no longer about being pointed in the right direction for an answer, but more about providing that answer as soon as the question is asked.

The addition of the knowledge graph is the perfect example of this, with Google offering up key stats and information on specific searches enabling users to find the information they require without the energy sapping click of a mouse through to the ever-reliable Wikipedia. Continue Reading

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Imagine a future where instead of saying you “Googled” something, you just “Facebooked” it.

Facebook CEO Mark Zuckerberg stated his intentions of exploring the search market with Facebook in a recent interview with Search Engine Land, stating “at some point, we’ll do it”.

This begs a number of questions: Is this about revenue and share price? Is this about creating a new and unique way of getting the answers you need? Or is this about staying in the game? Continue Reading

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