Author: Thomas King

Thomas is a Client Manager at Strategy Internet Marketing, overseeing SEO and digital marketing efforts on a diverse range of clients. Thomas’ passions include that rare combination of both technology and all things sporting, as well as investigating fresh SEO and marketing tactics.

March 2013: Google Panda Update Imminent!

Matt Cutts has, rather unusually, given webmasters a warning about an impending update (refresh) to the Google Panda Algorithm. Speaking at SMX West Conference in San Jose, California, Cutts was grilled for information by keen-eared SEOs and digital marketers on when the next updates will be released and confirmed the next update will be coming soon. Continue Reading

How to do Website Usability Testing like a Pro

Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer.

Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get it wrong and you may end up making unnecessary changes that could negatively impact the performance of your website.

Here are my top tips for getting usability testing right, including some simple things that you need to avoid in order to get the most out of what can be a vital activity. Continue Reading

Going on a Google Holiday

When you search, you’re not just looking for a webpage. You’re looking to get answers, understand or explore.Google

This statement from Google is clear. Its mission is changing. Search is developing in a way that means it is no longer about being pointed in the right direction for an answer, but more about providing that answer as soon as the question is asked.

The addition of the knowledge graph is the perfect example of this, with Google offering up key stats and information on specific searches enabling users to find the information they require without the energy sapping click of a mouse through to the ever-reliable Wikipedia. Continue Reading