Love it or loathe it, Google is a vital source of traffic for online businesses, so when Google move into the social media space with so much conviction then businesses would be foolish not to sit up and listen. This post highlights how and why businesses need to be engaging with Google Plus.
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Digital brands treating offline PR as redundant are missing opportunities. Offline and online PR shouldn’t be viewed as mutually exclusive. Strategy’s Digital PR Manager, Becky Martin-Jones, explains why.
The way that individual websites are designed may not seem to have anything to do with how the majority of users are directed to that site – or rather, how the design can impact on SEO – but the influence that search engines like Google have as gatekeepers to content is substantial and not always visible at surface level. Here’s what your business needs to know about Google’s updates in terms of your web design.
It’s that time of year again.
The annual SEO land-grab for valuable new-year real estate is in full swing, with everyone offering their predictions for the year, whether we asked them to or not. Some of these articles are fantastic; wry, sly and intelligent. Many more are… less good. Or at least, less interesting.
You don’t have time to read through every prediction list out there, so here’s what we think about the most common types of SEO prediction for 2014.
This is the second post in a two-part series on helping digital marketers and website owners develop a framework for an effective content marketing strategy. It will make most sense if you have read part one, which covers the essential stage of preparation in detail.
The short answer is: more than you’d think.
You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?
For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading
Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product, and the ways in which you can approach them.
Consumer psychology is a broad sub-category of psychology, and one which offers as many direct, useful insights as it offers broad, abstract philosophical questions. It covers questions of choice, ethics and free will, but can also explain which colour iPhone you should be promoting on the front page of your eCommerce site.
There was once a graphic. It wasn’t just a graphic. It was an infographic.
Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.
She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.
In a timely coincidence, a few days after I decided to write this post, headlines like this began to spread across the UK media landscape. With its usual morbid delight, the press was foretelling the impending doom and destruction due to be visited upon on our islands by a particularly nasty early winter storm.
What does this have to do with Hummingbird and Penguin? Well, as I see it, these are game changers for the search landscape. Continue Reading