Google+’s new +Post ads – which were introduced in Beta to some huge brands at the end of 2013 and yesterday were opened up to all brands with 1000 or more Google+ followers – are something of a revolution, combining social media advertising and native advertising together into one. This innovative approach allows Pay-Per-Engagement which could be a game changer when it comes to extending your reach and growing your following.
Surprising news from Mountain View yesterday, as Google execs Sergey Brin, Larry Page and Eric Schmidt announced they have teamed up with head of webspam, Matt Cutts, for their musical debut.
The eponymous album, google, is a collection of covers, completely reimagining tunes from artists such as Cat Stevens, David Bowie and Beastie Boys.
The big question on everyone’s mind: why?
Sunday’s match between Manchester United and Liverpool was significant for a number of reasons. Liverpool’s 3-0 victory means they’re still firmly in the Premiership title race, while the result ratcheted up pressure on David Moyes to what must be near-insufferable levels. However, it was Google’s experiment with its hangout video technology that was, for me at least, the most significant aspect of the game.
What was the experiment? In brief, 20 Man Utd fans from across the globe enjoyed a private Google+ hangout while watching the game, and video feeds from their webcams were beamed onto the digital advertising hoardings that border the Old Trafford pitch. (Head here for #MUFrontRow background details.)
Amazing, huh? Well, yes and no …
what’s The event?
On Sunday 16th March 2014 at 13:30 on Sky Sports, you will see Manchester United embrace Google+ hangout technology as they give fans from around the world front row seats – quite literally – for the match against arch rivals Liverpool.
How so? Following a competition on Manchester United’s Google+ page, live video images of 20 winning fans, who’ll be watching the game from their homes, will be beamed onto the digital advertising display boards that surround the Old Trafford pitch.
Love it or loathe it, Google is a vital source of traffic for online businesses, so when Google move into the social media space with so much conviction then businesses would be foolish not to sit up and listen. This post highlights how and why businesses need to be engaging with Google+.
Google and the Google logo are registered trademarks of Google Inc., used with permission.
Digital brands treating offline PR as redundant are missing opportunities. Offline and online PR shouldn’t be viewed as mutually exclusive. Strategy’s Digital PR Manager, Becky Martin-Jones, explains why.
The way that individual websites are designed may not seem to have anything to do with how the majority of users are directed to that site – or rather, how the design can impact on SEO – but the influence that search engines like Google have as gatekeepers to content is substantial and not always visible at surface level. Here’s what your business needs to know about Google’s updates in terms of your web design.
It’s that time of year again.
The annual SEO land-grab for valuable new-year real estate is in full swing, with everyone offering their predictions for the year, whether we asked them to or not. Some of these articles are fantastic; wry, sly and intelligent. Many more are… less good. Or at least, less interesting.
You don’t have time to read through every prediction list out there, so here’s what we think about the most common types of SEO prediction for 2014.
This is the second post in a two-part series on helping digital marketers and website owners develop a framework for an effective content marketing strategy. It will make most sense if you have read part one, which covers the essential stage of preparation in detail.