If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.
In the build-up to Christmas last year around 24% of online UK customers used their mobiles or tablets to visit a retail website. The ever increasing popularity of smartphone and tablet technology suggests that this figure will make a significant rise again in the run up to Christmas 2013.
Today will mark the sad occasion of my last newsletter. Like the inevitability of Miley Cyrus’ staggering array of public outbursts leading to rehab, there’s only so many times you can challenge people on the street to tiger bread fencing matches before you’re carted off in a white van.
While I’m still allowed to be near a computer, however, I might as well bring you up to speed on recent events in SEO. Although the handcuffs make it difficult to type, you can expect offensive defence from Bing, a new animal update from Google and a crazed popcorn fan. Continue Reading
There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.
Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading
Infographics are a way to deliver data visualisation to an audience. They’re not just about data visualisation though; the data is presented within a story to communicate a specific message.
They can spread like wildfire online and there are a few reasons for this. First of all, visual data is more memorable and has more impact than straight-up facts. If done right, visual data is easier to understand than simple tables (I say in certain cases because when done wrong data visualisation can mislead and confuse, but I will get to that later on).
The second reason for the widespread use of infographics on the web is the fact that they can add a lot of value to a web site and make visitors want to actually check out its content, while encouraging interaction.
You’ve done your keyword research, you’ve optimised your website until it shines and you are climbing the SERPS. Congratulations.
But hang on. You’ve been so busy wooing the search engines, haven’t you forgotten about someone?
With everyone talking about SEO and rankings, it’s easy to forget who your business is aimed at. The user is going to be buying what you’re selling and what they want is something easy to use.
People’s habits are changing, and that means your customers. Most significantly they are mobile. Whether they are on a smartphone, a tablet or a laptop, if you want people to use your site it must be able to be used in the right way by the target audience desires. Continue Reading
Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.
That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading
After 15 presentations of pure gold on day 2 of MozCon it’s hard to believe that there is still ground to be covered but these are exciting times in inbound marketing. As traditional marketing practices converge with inbound marketing we are finding that what is emerging is so much better for the internet user experience AND it’s much more fun to work on. The final day of MozCon includes more exceptional speakers and even more of the biggest, best and most valuable tips and takeaways from the worlds #1 inbound marketing conference. Enjoy! Continue Reading
Day 2 of MozCon delivered a plethora of awesomeness for the inbound marketing world to enjoy. Below is our roundup of the highlights, valuable points of note and actionable tips from the second day of this outstanding conference. If you haven’t already done so catch up with Day 1 of MozCon 2013 so you don’t miss out! Continue Reading
MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading