white hat

Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product, and the ways in which you can approach them.

Consumer psychology is a broad sub-category of psychology, and one which offers as many direct, useful insights as it offers broad, abstract philosophical questions. It covers questions of choice, ethics and free will, but can also explain which colour iPhone you should be promoting on the front page of your eCommerce site.

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trouble-with-tribbles-10

There was once a graphic. It wasn’t just a graphic. It was an infographic.

Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.

She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.

Like tribbles.

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penguin

In a timely coincidence, a few days after I decided to write this post, headlines like this began to spread across the UK media landscape. With its usual morbid delight, the press was foretelling the impending doom and destruction due to be visited upon on our islands by a particularly nasty early winter storm.

What does this have to do with Hummingbird and Penguin? Well, as I see it, these are game changers for the search landscape. Continue Reading

Image Courtesy

If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.

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Google Hummingbird - Dave Langdale - 4.10.13

Today will mark the sad occasion of my last newsletter. Like the inevitability of Miley Cyrus’ staggering array of public outbursts leading to rehab, there’s only so many times you can challenge people on the street to tiger bread fencing matches before you’re carted off in a white van.

While I’m still allowed to be near a computer, however, I might as well bring you up to speed on recent events in SEO. Although the handcuffs make it difficult to type, you can expect offensive defence from Bing, a new animal update from Google and a crazed popcorn fan. Continue Reading

Dave Langdale - Keyword Planner - 02.09.13

There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.

Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading

Elisabetta Bruno - Infographics Dos and Don'ts

Infographics are a way to deliver data visualisation to an audience. They’re not just about data visualisation though; the data is presented within a story to communicate a specific message.

They can spread like wildfire online and there are a few reasons for this. First of all, visual data is more memorable and has more impact than straight-up facts. If done right, visual data is easier to understand than simple tables (I say in certain cases because when done wrong data visualisation can mislead and confuse, but I will get to that later on).

The second reason for the widespread use of infographics on the web is the fact that they can add a lot of value to a web site and make visitors want to actually check out its content, while encouraging interaction.

Good content and good user experience are what make or break a website these days, and infographics are meant to help with that.
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Jake Whitely - Usability Coding - 30.07.13

You’ve done your keyword research, you’ve optimised your website until it shines and you are climbing the SERPS. Congratulations.

But hang on. You’ve been so busy wooing the search engines, haven’t you forgotten about someone?

The user.

With everyone talking about SEO and rankings, it’s easy to forget who your business is aimed at. The user is going to be buying what you’re selling and what they want is something easy to use.

People’s habits are changing, and that means your customers. Most significantly they are mobile. Whether they are on a smartphone, a tablet or a laptop, if you want people to use your site it must be able to be used in the right way by the target audience desires. Continue Reading

Justin Bieber vs Science

Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.

That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading

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