Fortune Teller

It’s that time of year again.

The annual SEO land-grab for valuable new-year real estate is in full swing, with everyone offering their predictions for the year, whether we asked them to or not. Some of these articles are fantastic; wry, sly and intelligent. Many more are… less good. Or at least, less interesting.

You don’t have time to read through every prediction list out there, so here’s what we think about the most common types of SEO prediction for 2014.
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Blogger Outreach - Main Image

The short answer is: more than you’d think.

You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?

For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading

white hat

Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product, and the ways in which you can approach them.

Consumer psychology is a broad sub-category of psychology, and one which offers as many direct, useful insights as it offers broad, abstract philosophical questions. It covers questions of choice, ethics and free will, but can also explain which colour iPhone you should be promoting on the front page of your eCommerce site.

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trouble-with-tribbles-10

There was once a graphic. It wasn’t just a graphic. It was an infographic.

Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.

She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.

Like tribbles.

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penguin

In a timely coincidence, a few days after I decided to write this post, headlines like this began to spread across the UK media landscape. With its usual morbid delight, the press was foretelling the impending doom and destruction due to be visited upon on our islands by a particularly nasty early winter storm.

What does this have to do with Hummingbird and Penguin? Well, as I see it, these are game changers for the search landscape. Continue Reading

Image Courtesy

If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.

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Google Hummingbird - Dave Langdale - 4.10.13

Today will mark the sad occasion of my last newsletter. Like the inevitability of Miley Cyrus’ staggering array of public outbursts leading to rehab, there’s only so many times you can challenge people on the street to tiger bread fencing matches before you’re carted off in a white van.

While I’m still allowed to be near a computer, however, I might as well bring you up to speed on recent events in SEO. Although the handcuffs make it difficult to type, you can expect offensive defence from Bing, a new animal update from Google and a crazed popcorn fan. Continue Reading

Dave Langdale - Keyword Planner - 02.09.13

There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.

Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading

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