How to do Website Usability Testing like a Pro

Runners - Thomas King - 26.11.12

Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer.

Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get it wrong and you may end up making unnecessary changes that could negatively impact the performance of your website.

Here are my top tips for getting usability testing right, including some simple things that you need to avoid in order to get the most out of what can be a vital activity. Continue Reading

To Tweet or Not to Tweet

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As Lord McAlpine takes the tweeters who defamed his character and makes them culpable for their actions, the spotlight turns on libel laws and how it affects the everyday person and their Twitter account. What we want to discuss is how this also affects company Twitter accounts, exactly when shouldn’t you hit that retweet button, and when is it a really bad idea to write a tweet in the first place? Continue Reading

New Bing Ranking Factors and Student Created Vibrative iPhone Keyboard

Brisbane City

It’s been less of a newsworthy month so far and more a collection of mutterings across various blogs, which is slightly surreal given the internet’s penchant for shouting as loud as it can. I’ve been perusing these mutterings and have gathered the more interesting ones into this week’s newsletter. Continue Reading

Choosing The Right Domain Names

Bath Abbey from the Central Square

Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the time. If you don’t have one, you’ll be left behind fast.

So you know you need one. But where do you start? Is it by choosing your CMS or the colour of your homepage?

The answer has to be your domain name. It’s the single most important thing you’ll ever choose. And because changing it is a world of hassle – think business cards, letterheads, t-shirts, van prints – you want to make sure it’s right first time.

Here’s how. Continue Reading

Searchlove London 2012 Final Recap

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London eye by cuellar

So, another year and another searchlove. Firstly, a huge thanks to all the Distilled crew, but especially to Lynsey and Lauren, without whom searchlove wouldn’t be half the conference it is.

So, with that aside, what have we learned from 2 days of brain-crushing content?

on mobile…

Mobile devices are here to stay. We’ve already passed a billion devices, and that’s set to more than double over the next five years. Put simply, if you don’t have a mobile strategy, you’re going to be out-manoeuvred by your competitors who do. Continue Reading

Searchlove Conference Live Blog – Day 2

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ndon skyline. Skyline de Londres. by J. A. Alcaide

session 1 – david mihm: the need to know of local seo

30% of all searches are local on desktop, 50% on mobile.

Mobile SEO used to look much like anything else – 10 blue links. Has been changing since about 09. We’re now seeing author markup, user reviews, local data etc.

Venice blew it open – before about 31% was blended, now it’s way past 60%.

Ranking factors include business name, physical location, customer reviews, references and anchor text, citations etc… Continue Reading

Oleg Og Part 2

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Hey verily and nay, here doth appear the secondly spun webbing of ‘Oleg Og – Cyber Spider’, a tale of tragedy and fudge.

‘Fudge?’ you cry, ‘I have heard no previous mention of fudge!’

Yes, FUDGE; although the sugary subplot is unlikely to make an appearance until the final moments. Damn it, I’m making this hard to write. Now I need to devise a believable plot including delicious condiments… I accept my own stupid challenge!

For those of you who missed Part 1, you can read it here.

Oleg Og – Cyber Spider

Continue Reading

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