When you search, you’re not just looking for a webpage. You’re looking to get answers, understand or explore.Google
This statement from Google is clear. Its mission is changing. Search is developing in a way that means it is no longer about being pointed in the right direction for an answer, but more about providing that answer as soon as the question is asked.
The addition of the knowledge graph is the perfect example of this, with Google offering up key stats and information on specific searches enabling users to find the information they require without the energy sapping click of a mouse through to the ever-reliable Wikipedia. Continue Reading