Cold Walk - Holly Hayman - 12.12.12

We’re all pretty sharp when it comes to commercialism. Think Coca-Cola’s Santa Claus, Cadbury Easter eggs and those interesting mascots for the 2012 London Olympic Games. They all have one thing in common – they aren’t anything to do with the original event, but they have become an integral part. This is where SEO link bait comes in: finding a niche in a popular event that you can monopolise and turn into your own recognisable, multi-national conglomerate. Continue Reading

Epic Space Image - Dave Langdale - 07.12.12

It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
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Crazy Mural - Google Searches - Chris Fielden 29.11.12

Following on from the disturbing search-engine-usage investigation that was Exterminate! Part 1, I present further proof that mankind is doomed. Sadly, this is no exaggeration – my Doom SirenTM is not stuck on max. This is a statement of fact.

While performing my research, I found the the funny Google searches people perform on a regular basis amusing at first glance. They made me chuckle, giggle, laugh and, on occasion, tested my bladder control.

But hindsight has made me weep with hopelessness. The people who make these searches are human. They breathe the same air as you and I. They belong to our species. Not only that, they make up the majority of our population.

“No,” you cry, “no, that’s not possible.”

It is, ladies and gents, it most certainly is. If they didn’t  the searches below would not be presented by Google for everyone to see. Google tries to be useful. It shows us the things people search for THE MOST. Continue Reading

Runners - Thomas King - 26.11.12

Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer.

Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get it wrong and you may end up making unnecessary changes that could negatively impact the performance of your website.

Here are my top tips for getting usability testing right, including some simple things that you need to avoid in order to get the most out of what can be a vital activity. Continue Reading

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As Lord McAlpine takes the tweeters who defamed his character and makes them culpable for their actions, the spotlight turns on libel laws and how it affects the everyday person and their Twitter account. What we want to discuss is how this also affects company Twitter accounts, exactly when shouldn’t you hit that retweet button, and when is it a really bad idea to write a tweet in the first place? Continue Reading

Bath Abbey from the Central Square

Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the time. If you don’t have one, you’ll be left behind fast.

So you know you need one. But where do you start? Is it by choosing your CMS or the colour of your homepage?

The answer has to be your domain name. It’s the single most important thing you’ll ever choose. And because changing it is a world of hassle – think business cards, letterheads, t-shirts, van prints – you want to make sure it’s right first time.

Here’s how. Continue Reading

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London eye by cuellar

So, another year and another searchlove. Firstly, a huge thanks to all the Distilled crew, but especially to Lynsey and Lauren, without whom searchlove wouldn’t be half the conference it is.

So, with that aside, what have we learned from 2 days of brain-crushing content?

on mobile…

Mobile devices are here to stay. We’ve already passed a billion devices, and that’s set to more than double over the next five years. Put simply, if you don’t have a mobile strategy, you’re going to be out-manoeuvred by your competitors who do. Continue Reading

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ndon skyline. Skyline de Londres. by J. A. Alcaide

session 1 – david mihm: the need to know of local seo

30% of all searches are local on desktop, 50% on mobile.

Mobile SEO used to look much like anything else – 10 blue links. Has been changing since about 09. We’re now seeing author markup, user reviews, local data etc.

Venice blew it open – before about 31% was blended, now it’s way past 60%.

Ranking factors include business name, physical location, customer reviews, references and anchor text, citations etc… Continue Reading

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