As Lord McAlpine takes the tweeters who defamed his character and makes them culpable for their actions, the spotlight turns on libel laws and how it affects the everyday person and their Twitter account. What we want to discuss is how this also affects company Twitter accounts, exactly when shouldn’t you hit that retweet button, and when is it a really bad idea to write a tweet in the first place? Continue Reading
It’s been less of a newsworthy month so far and more a collection of mutterings across various blogs, which is slightly surreal given the internet’s penchant for shouting as loud as it can. I’ve been perusing these mutterings and have gathered the more interesting ones into this week’s newsletter. Continue Reading
Whether you’re an existing company, a brand new start-up or a couple of university students looking to start a blog about mushrooms, you need a website. Why? Because the UK internet economy is currently worth around £100 billion and is growing all the time. If you don’t have one, you’ll be left behind fast.
So you know you need one. But where do you start? Is it by choosing your CMS or the colour of your homepage?
The answer has to be your domain name. It’s the single most important thing you’ll ever choose. And because changing it is a world of hassle – think business cards, letterheads, t-shirts, van prints – you want to make sure it’s right first time.
Here’s how. Continue Reading
So, with that aside, what have we learned from 2 days of brain-crushing content?
Mobile devices are here to stay. We’ve already passed a billion devices, and that’s set to more than double over the next five years. Put simply, if you don’t have a mobile strategy, you’re going to be out-manoeuvred by your competitors who do. Continue Reading
session 1 – david mihm: the need to know of local seo
30% of all searches are local on desktop, 50% on mobile.
Mobile SEO used to look much like anything else – 10 blue links. Has been changing since about 09. We’re now seeing author markup, user reviews, local data etc.
Venice blew it open – before about 31% was blended, now it’s way past 60%.
Ranking factors include business name, physical location, customer reviews, references and anchor text, citations etc… Continue Reading
Arrived and sat down as it started.
Not provided now at a max of 65%, looks like quite a lot are 40%+ from own data. Over 500 updates in 2012.
Most are small, some aren’t.
Panda & kicked sites with crap links and crap content. Same theory going back with all big updates back to Florida.
Focus on #RC.
Focus on content, not “SEO” Continue Reading
Hey verily and nay, here doth appear the secondly spun webbing of ‘Oleg Og – Cyber Spider’, a tale of tragedy and fudge.
‘Fudge?’ you cry, ‘I have heard no previous mention of fudge!’
Yes, FUDGE; although the sugary subplot is unlikely to make an appearance until the final moments. Damn it, I’m making this hard to write. Now I need to devise a believable plot including delicious condiments… I accept my own stupid challenge!
For those of you who missed Part 1, you can read it here.
Oleg Og – Cyber Spider
In this week’s SEO Newsletter, you’ll find everything from Google’s new disavow tool to a ‘world first’ free fall attempt. It’s informative, interesting and will almost certainly leave a lasting impression. But if you just want to read lists about celebrities, there’s that too. Continue Reading
SEO, over the time that I’ve been working on it, has changed drastically. Back in the mists of time, it was fairly easy to simply create a site, get the title, meta keywords and description tags right, have OK content and you’d rank. Nowadays it’s somewhat more complex.
There’s various aspects that haven’t been traditionally considered part of SEO which have absolutely become part of it. Over a series of posts, I’m going to deconstructing each of these and looking at what needs to be taken in to account as part of it. Continue Reading
When you search, you’re not just looking for a webpage. You’re looking to get answers, understand or explore.Google
This statement from Google is clear. Its mission is changing. Search is developing in a way that means it is no longer about being pointed in the right direction for an answer, but more about providing that answer as soon as the question is asked.
The addition of the knowledge graph is the perfect example of this, with Google offering up key stats and information on specific searches enabling users to find the information they require without the energy sapping click of a mouse through to the ever-reliable Wikipedia. Continue Reading