Contrary to some people’s belief that we would all be controlling computers purely with our minds by 2012, the way we interact with our computers has not changed all that much since the inception of the mouse. Online we click away, sometimes thousands of times a day, to the point that it becomes second nature. In fact, buttons have become an integral part of how we interact online. Continue Reading
Rich snippets attribute extra information to a search result to provide the searcher with a further insight into what the link may contain.
This could be information about the track listing on an album, for instance, or the star rating of your favourite restaurant. The good news, and there only really is good news, is that they give the searcher a more informed choice before they have clicked a link. Continue Reading
Around the middle of Janurary, Google rolled out “Search Plus Your World” (hereon called SPYW), which means that logged-in users will get their organic search results augmented with socially shared content and markup, ostensibly from Google+. Danny Sullivan already wrote up two pieces about that (“Google’s Results Get More Personal”:http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285 & “Real-Life Examples of How Search Plus Pushes Google+ Over Relevancy”:http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554), which cover the changes brilliantly, so I suggest reading those, before carrying on. Continue Reading
Pinterest, it’s the hottest new thing in social media, despite launching little over a year ago and still available by invitation only, has recently seen a phenomenal growth in popularity and usage; according to Quantcast, in March last year approximately 50,000 people in the US were signed up whereas in October that same year the figure was 600,000 and showed no sign of slowing. Continue Reading
The internet is alive with news of the SOPA and PIPA related blackout, this is a quick run down the list of key terms and players.
The blackout is due to run from 5:00 AM GMT to 5:00 AM GMT, 18 to 19 January 2012, for a full 24 hours. Continue Reading
What a week this has been in search! On Tuesday Google changed the rules in a big way and this time it could have a significant impact on search results. Don’t be alarmed its unlikely to affect your results over night so there is time to embrace the changes that are needed but change is definitely necessary unless you want to risk getting left behind.
Google are constantly updating their algorithm which is why they continue to be the most popular search engine by a country mile. But this week they took a step that forces those serious about the success of their website to sit up and listen – by engaging with Google+. Continue Reading
With fictitious holidays all over us like a bad rash, “Cyber Monday” stands out with the most blatant aim – Getting our money. Still, you have to congratulate whoever came up with this concept, it is genius and it’s bold and not afraid to deliver its message, almost like a Lynx advert, except you’d have to swap the genius part for overt misogyny.
Cyber Monday is the Monday that follows Black Friday; the opening of Christmas gift hunting season on the high street. Continue Reading
You may have noticed in recent months that there is a new version of analytics accessible within your existing account. It looks quite different but has much of the same data. The navigation is organised in a more sensible way and the filtering options & advanced segments are easier to manage. Its a step forward in more ways that just the layout and usability interface.
Strategy Internet Marketing are seeking to build relationships with talented journalism and creative writing students.
We are currently looking for volunteer bloggers to write interesting and engaging blogs on a wide range of different topics. This is an excellent opportunity for any writers who are looking to gain some valuable industry experience and get published online. Continue Reading
In the good name of charity and amusing facial hair, willing members of the Strategy team have decided to form a Moustache Brotherhood and participate in Movember. It’s like November, but much hairier! It also offers an excellent opportunity for us all to be lazy and unshaven without fear of seeming lazy or unshaven. Fabulous Continue Reading