Your weekly SEO update from the team at Strategy. This week; Tumblr gets analytical, rich snippets get a “how to” and a stealthy Panda update from Google keeps webmasters on their toes… Continue Reading
It has always struck me as strange that LinkedIn, which was created as a business to business social network specifically designed for networking, had such appalling company pages.
Whilst social networks primarily targeting those people wanting to chat with their friends have pretty good company pages and attract the social media managers of varying companies, LinkedIn started to attract the recruiters and becoming more of a job board, which is disappointing when it has so much more potential.
It appears that LinkedIn have finally realised the error of their ways and are in the process of launching their new and improved company pages. Continue Reading
Hilarity and joy, festooned with SEO fun and frivolity. Hmm, I may have scuppered myself somewhat during a moment of overselling there, but here’s my mission statement:
On the final Friday of each month I shall attempt to bring a smile to the faces of everyone on planet Earth (not learning from the opening sentence, am I?), even those who have been Pandenguined, accidentally deleted their Googlebase feed, or spilt coffee on their keyboard, short circuiting the delete key while logged into their FTP software at the same time as accidentally knocking their backup drive out of a 50th storey window. Continue Reading
Imagine a future where instead of saying you “Googled” something, you just “Facebooked” it.
Facebook CEO Mark Zuckerberg stated his intentions of exploring the search market with Facebook in a recent interview with Search Engine Land, stating “at some point, we’ll do it”.
This begs a number of questions: Is this about revenue and share price? Is this about creating a new and unique way of getting the answers you need? Or is this about staying in the game? Continue Reading
It’s an odd notion, comparing dogs to online content. Online content is static, inorganic and won’t steal the bacon out of your breakfast sandwich.
Like a dog, it still needs to be treated in the same caring, considered fashion. If not, it won’t be the RSPCA banging on your door, it will be Google bagging up your website’s rankings and throwing them in the river; and you can be sure they won’t send you a nice letter through your door first. Continue Reading
For a multi-billion dollar business Google’s motto couldn’t be simpler: “Don’t be evil”.
When you’ve been stung by an update it’s hard to know if this is true, but their top priority is and always has been their “customers”, the searchers and getting them the best results. In this post I’ll go over who won and who lost in this year’s major updates. Continue Reading
Google recently began a trial to incorporate Gmail into search results, it is only an opt-in service but will link your search to emails in your inbox.
If you searched for Amazon Kindle, for example, and you had received an order confirmation for a Kindle, the information about it might show up in the side bar.
You might be wondering what use this would be to anyone. Imagine if you had searched for something such as “Train Times” and you have an email with a ticket purchase in your inbox, the search results will provide information about your upcoming train, including times and news of any delays. Continue Reading
If you spend time on the internet, you may have noticed the increase in “SERP crowding”, where one or two domains take up the first three pages of the search results.
A post on SEOmoz attributed this to a sneaky Google update, their recent report shows that it has been getting worse too, up until this week.
It appears now that they have swapped this SERP crowding for displaying fewer results. Continue Reading
The weather today is… sunny with a chance of ranking stability.
Yes, that’s right, I’m talking weather and rankings! In this newsletter we wanted to introduce you to a fantastic new tool which we will be using to help us determine if a ranking or traffic drop could be due to a Google Algorithm update. Continue Reading
Pinterest, the social network based on sharing your virtual pinboards, has now been crowned the fastest growing independent website of all time.
It’s eclipsed Facebook, Twitter and Google+ to hit ten million monthly unique visitors in the US. And it’s still invite only.
The escalation of Pinterest has been labelled “unprecedented” with growth of more than 4000% in the last six months, with over four million users registered worldwide.