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There’s one thing Google have tried to make absolutely sure of over the last decade: SEO isn’t a template you can just fit your site to.

Their latest update slams that point home better than most.

It’s been a well known rule in SEO that your title tag (the bit you can see in the search engine results) has to be 70 characters or less. Otherwise your title would be cut off like thi…

Google have now scrapped that entirely. Continue Reading

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Life events such as birthdays, New Year’s Eve, or just meeting up for drinks have become synonymous with Facebook events.

They have provided a unique forum for broadcasting every detail of your event to friends and family, as well as requesting everyone’s attendance and then reminding everyone it’s happening, for years and years. Somewhere along the line they seem to have lost their way. Continue Reading

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As if their recent stock market performance wasn’t bad enough, social media giants Facebook are facing new outrage at their recent addition of a Promoted Posts feature for company pages.

Now, fury at Facebook updates is nothing new – whether that’s privacy policies, visual updates or the dreaded Timeline, they seem incapable of keeping anyone happy. Indeed, they could offer a free Creme Egg for every status update, and I’m sure people would still complain.

But this time, people may just have rushed for their indignation too soon. Continue Reading

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Google take their next step towards integrating search with social by ensuring businesses get a social visit via local results.

For several years Google have been integrating Google Maps results into their search results, this has given users searching for businesses in a certain locale more relevant results and businesses in that locale a more prominent position in results. When users clicked on a business they would be taken to their Google Places page, a page which held brief information about the business, some photo’s, reviews and a link to their website. Continue Reading

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Britain’s last minute change, what you need to know and the Beeb’s ideal solution

Whether you’re a casual blogger, an online retailer or an SEO expert you won’t have failed to notice the sudden appearance of cookie related messages across many of the UK’s biggest websites. But what do they mean, what do you have to worry about and where do you even start? That’s what this post is all about – the cookie law. So let’s get on with it. Continue Reading

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Many SEO companies out there will promise you the earth: number 1 spot on Google, top 10 rankings for all your keywords and enough resulting wealth to buy your own earth. But they’re missing the point – Google rankings aren’t everything. Why? Because Google only care about providing the most relevant search results for users.

Let’s say you’re a pizza restaurant ranking number 1 for pizza. That’s great – the company you’ve paid have done their job. But it doesn’t really matter – even if you’re getting hundreds more visits because of that ranking – because if most of those users clicking onto your site are actually looking for pizza takeaway, then all you’ll have achieved is a high bounce rate.

So what should you be looking for when making SEO relevant? Continue Reading

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Just in case you blinked and missed something, watch out for Google switching it up again!

Its an exciting time in search as you are never 100% sure how the search results will be presented and what new surprises might be in there.

The introduction of the Knowledge Graph is an extension of Google’s efforts to provide the best search experience and pre-empt the result you want.

Yup, its mind reading spookiness! Well not quite but it could seem like that when you start getting answers to questions you didn’t even ask yet. Continue Reading

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Google have always rolled out regular algorithm updates from tiny little ones you’d never notice to big meaty ones that shake things up big time. In recent months the pace of change and rate of updates has been a game changer with updates so varied and frequent they seem to be tripping over each other at times. But what does this actually mean in real terms? Continue Reading

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We have talked about Rich Snippets on the Strategy blog once before – but what we didn’t tell you is how to do it. Schema.org is the answer to that question.

Currently, there are many ways of creating websites and implementing your content within them. But not all of the current ways are easily read by the search engines. This is where schema comes in. Schema tags are all about helping users find the right websites. And if your site has these schema tags, it makes it easier for the search engines to know why yours is that right website. Continue Reading

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