World Cup marketing campaigns

Across all media platforms, over four billion people are expected to tune in for the forthcoming World Cup in Brazil. With so many eyes and ears concentrated on one event, the opportunity presented to marketers for pushing their brand in front of a captive audience is huge. 22 of the world’s biggest brands paid FIFA a collective $1.6 billion (just under £950 million) to become official sponsors of the tournament.

However, in a Q&A with Marketing Week, Jared Regan, the UK and Ireland brand manager at Gillette, suggested that the World Cup offers a plethora of marketing opportunities for non-sponsors too. Is he right? And if he is, what can non-sponsors do to make the most of their World Cup marketing strategies?

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Google execs album

Surprising news from Mountain View yesterday, as Google execs Sergey Brin, Larry Page and Eric Schmidt announced they have teamed up with head of webspam, Matt Cutts, for their musical debut.

The eponymous album, google, is a collection of covers, completely reimagining tunes from artists such as Cat Stevens, David Bowie and Beastie Boys.

The big question on everyone’s mind: why?

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Blogger Outreach - Main Image

The short answer is: more than you’d think.

You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?

For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading

trouble-with-tribbles-10

There was once a graphic. It wasn’t just a graphic. It was an infographic.

Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.

She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.

Like tribbles.

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Image Courtesy

If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.

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Elisabetta Bruno - Infographics Dos and Don'ts

Infographics are a way to deliver data visualisation to an audience. They’re not just about data visualisation though; the data is presented within a story to communicate a specific message.

They can spread like wildfire online and there are a few reasons for this. First of all, visual data is more memorable and has more impact than straight-up facts. If done right, visual data is easier to understand than simple tables (I say in certain cases because when done wrong data visualisation can mislead and confuse, but I will get to that later on).

The second reason for the widespread use of infographics on the web is the fact that they can add a lot of value to a web site and make visitors want to actually check out its content, while encouraging interaction.

Good content and good user experience are what make or break a website these days, and infographics are meant to help with that.
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Justin Bieber vs Science

Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.

That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading

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