Category: Content Marketing
This is the second post in a two-part series on helping digital marketers and website owners develop a framework for an effective content marketing strategy. It will make most sense if you have read part one, which covers the essential stage of preparation in detail.
The short answer is: more than you’d think.
You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?
For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading
There was once a graphic. It wasn’t just a graphic. It was an infographic.
Such a beautiful thing it was, she always explained everything so clearly. She visualised data like nothing else. At the same time she was very direct – she gave you straight facts, unequivocal statistics and raw numbers. You could always figure things out.
She boldly went where no one went before. So beautiful yet so clear minded, who wouldn’t aspire to reach such perfection? So others tried to emulate her – maybe out of envy, maybe out of admiration, it doesn’t matter, emulation is the best form of flattery. And so it multiplied.
If you work in digital marketing or own a website then this post is for you. It’s the first part in a series of posts about exactly what you need to do to create an effective content marketing strategy. Anyone can create content, and it’s not that hard to create great content. It is, however, not so easy to create the right content that is presented in the best way possible at the most appropriate time to make people do what you want them to do. That takes some skill, so if you want to increase your know-how and get better results have a read of this.
In the build-up to Christmas last year around 24% of online UK customers used their mobiles or tablets to visit a retail website. The ever increasing popularity of smartphone and tablet technology suggests that this figure will make a significant rise again in the run up to Christmas 2013.
Infographics are a way to deliver data visualisation to an audience. They’re not just about data visualisation though; the data is presented within a story to communicate a specific message.
They can spread like wildfire online and there are a few reasons for this. First of all, visual data is more memorable and has more impact than straight-up facts. If done right, visual data is easier to understand than simple tables (I say in certain cases because when done wrong data visualisation can mislead and confuse, but I will get to that later on).
The second reason for the widespread use of infographics on the web is the fact that they can add a lot of value to a web site and make visitors want to actually check out its content, while encouraging interaction.
Pit Justin Bieber, the latest pop sensation, against forty of the world’s leading scientific researchers, commentators and celebrators in a Twitter follower battle. Who do you think comes out on top? Surely science? Actually, Bieber wins by over 9 million followers.
That’s right. When it comes to popularity on the social media circuit, the whiney purveyor of pop cheese beats the globe’s distinguished physicists, cosmologists and exponents of quantum mechanics hands down. Continue Reading
MozCon is the worlds #1 inbound marketing conference with 1300 attendees from around the globe and thousands more checking in to hear the latest trends and advice on inbound marketing. With so much change in the online marketing industry recently its essential to keep up to date and share the amazing facts, figures, processes and tools that are being discussed and recommended. Continue Reading
On 27 May Google officially changed its advice on how to improve rankings for your website. This significant change went unnoticed until it was picked up and reported via Twitter and then followed up by a post on searchengineland.
As you can see from the highlighted text below Google has switched their position from increasing links to creating high quality sites with content that people will want to use and share. Continue Reading