Hindsight is a wonderful thing but, honestly, I wish I’d had the benefit of what I know now two years ago – it would have saved so much wasted time.
Talking to others who do a similar role to me (agency owner, director, creative content marketer), they too have had similar experiences. I find this oddly reassuring, a relief to know that the roller coaster of content marketing hasn’t been a solo ride. Continue Reading
If you didn’t already know, links to a website are often considered one of the most important aspects of SEO. Historically this was a strong indicator of a website’s credibility, that was until the spammers learned to manipulate these factors in order to increase rankings. Google had no choice but to penalise these low quality sites with the Penguin algorithm update.
The search engine has made it clear that it does not like these low quality techniques. In fact, they have been saying the same thing in their Google Webmaster Guidelines since around 2002.
So what does Google want to see? It wants to see brands earning recognition for the good work that they do. It wants links to be a representation of a real world relationship or affiliation. They want quality and meaningful search. Here are a few ideas for sustainable methods of “like building”. Continue Reading
There was no shortage of style and substance at the final LinkLove conference delivered by Distilled and a very classy event it was too.
This is a roundup of all the actionable tips you need from LinkLove 2013. The takeaways from conferences are the most valuable bits, whether it’s new learning or relationships, or even just the reassurance that you are doing the right things, the real ROI comes from what action you take. Distilled’s conferences are packed with actionable tips so here is what you need to know from 2013. Basically #RCS works, just do it! Continue Reading
Seeing the term ‘SEO’ hanging out alongside the words ‘budget review’ on a Board Meeting Agenda can be more terrifying for a CEO than a high court injunction. SEO can be one of those often unquantifiable black holes that seem to suck budgets into a vortex of cash munching mayhem (if this is the case then you obviously aren’t one of our customers. Yet…).
Eek!
The resulting palpitations means a visit to Cardiac Monitors R Us, and that doesn’t fit into your schedule. So what do you do? Continue Reading
The economic storm that has raged for the last couple of years has left most industries cowering under shelter, as social unrest and tension continues to bubble up around the world. In the midst of all this, the SEO industry seems to stride through the chaos unharmed; growing healthily year on year.
During 2012 there were 9.1 million searches for terms related to SEO services, companies and tools. There were 13 million published blog posts with “SEO” in their titles all over the web and the mighty Amazon was stocking well over 2,696 books on the topic.
What this all means is profit, both for the marketeers and their clients when they see increased revenue from more traffic and more conversions. But is that it? SEO is, after all, not fundamentally about profit but is about increasing exposure and spreading messages (brand or otherwise), which can lead to future profits.
So, is it possible to harness the power of SEO for promoting good causes without profit as a motive? Continue Reading
Think of the internet as a room jammed full of people – and you’re speed dating.
The spammers are talking very loudly in quasi-American slang about Mulberry handbags and time-shares. Fashion bloggers are on the left dressed like homeless chimney sweeps. There are coffee-wired reviewers on the right, scantily-dressed social networks lining the walls and a gaggle of gossip columns all trying to catch your eye. No, no and no.
Then all of a sudden, “wow”: perfect hair, perfect clothes and smelling like fresh linen and Mama’s apple pie. You get up the courage to say something and tap them on the shoulder and you’re met with… a blank stare. Maybe a twitch. Not very friendly. How can you make a 404 a destination page in its own right? Continue Reading
We’re all pretty sharp when it comes to commercialism. Think Coca-Cola’s Santa Claus, Cadbury Easter eggs and those interesting mascots for the 2012 London Olympic Games. They all have one thing in common – they aren’t anything to do with the original event, but they have become an integral part. This is where SEO link bait comes in: finding a niche in a popular event that you can monopolise and turn into your own recognisable, multi-national conglomerate. Continue Reading
It’s an odd notion, comparing dogs to online content. Online content is static, inorganic and won’t steal the bacon out of your breakfast sandwich.
Like a dog, it still needs to be treated in the same caring, considered fashion. If not, it won’t be the RSPCA banging on your door, it will be Google bagging up your website’s rankings and throwing them in the river; and you can be sure they won’t send you a nice letter through your door first. Continue Reading
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