The way that individual websites are designed may not seem to have anything to do with how the majority of users are directed to that site – or rather, how the design can impact on SEO – but the influence that search engines like Google have as gatekeepers to content is substantial and not always visible at surface level. Here’s what your business needs to know about Google’s updates in terms of your web design.
You’ve done your keyword research, you’ve optimised your website until it shines and you are climbing the SERPS. Congratulations.
But hang on. You’ve been so busy wooing the search engines, haven’t you forgotten about someone?
With everyone talking about SEO and rankings, it’s easy to forget who your business is aimed at. The user is going to be buying what you’re selling and what they want is something easy to use.
People’s habits are changing, and that means your customers. Most significantly they are mobile. Whether they are on a smartphone, a tablet or a laptop, if you want people to use your site it must be able to be used in the right way by the target audience desires. Continue Reading
SEO, over the time that I’ve been working on it, has changed drastically. Back in the mists of time, it was fairly easy to simply create a site, get the title, meta keywords and description tags right, have OK content and you’d rank. Nowadays it’s somewhat more complex.
There’s various aspects that haven’t been traditionally considered part of SEO which have absolutely become part of it. Over a series of posts, I’m going to deconstructing each of these and looking at what needs to be taken in to account as part of it. Continue Reading