Google+’s new +Post ads – which were introduced in Beta to some huge brands at the end of 2013 and yesterday were opened up to all brands with 1000 or more Google+ followers – are something of a revolution, combining social media advertising and native advertising together into one. This innovative approach allows Pay-Per-Engagement which could be a game changer when it comes to extending your reach and growing your following.
Category: PR & Social Media
Sunday’s match between Manchester United and Liverpool was significant for a number of reasons. Liverpool’s 3-0 victory means they’re still firmly in the Premiership title race, while the result ratcheted up pressure on David Moyes to what must be near-insufferable levels. However, it was Google’s experiment with its hangout video technology that was, for me at least, the most significant aspect of the game.
What was the experiment? In brief, 20 Man Utd fans from across the globe enjoyed a private Google+ hangout while watching the game, and video feeds from their webcams were beamed onto the digital advertising hoardings that border the Old Trafford pitch. (Head here for #MUFrontRow background details.)
Amazing, huh? Well, yes and no …
what’s The event?
On Sunday 16th March 2014 at 13:30 on Sky Sports, you will see Manchester United embrace Google+ hangout technology as they give fans from around the world front row seats – quite literally – for the match against arch rivals Liverpool.
How so? Following a competition on Manchester United’s Google+ page, live video images of 20 winning fans, who’ll be watching the game from their homes, will be beamed onto the digital advertising display boards that surround the Old Trafford pitch.
Love it or loathe it, Google is a vital source of traffic for online businesses, so when Google move into the social media space with so much conviction then businesses would be foolish not to sit up and listen. This post highlights how and why businesses need to be engaging with Google+.
Google and the Google logo are registered trademarks of Google Inc., used with permission.
Digital brands treating offline PR as redundant are missing opportunities. Offline and online PR shouldn’t be viewed as mutually exclusive. Strategy’s Digital PR Manager, Becky Martin-Jones, explains why.
The short answer is: more than you’d think.
You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers?
For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector shouldn’t be overlooked. Read on to find out why blogging is so influential online and how getting the right blogger on board can make or break your brand… Continue Reading
It’s Google+’s 2nd birthday.
All the other social media players are at the party: Facebook’s drunk again, Twitter’s got over-excited and won’t stop talking, while LinkedIn is working the room in a business suit. But what about the birthday boy?
At the grand old age of 2, what will Google+ be doing on its birthday – throwing its toys out of the pram or gloating from the top of a pile of presents? Continue Reading
Facebook is an icon of the modern business world, a totemic example of how an internet user’s desire for connectivity and interaction can be turned into a hugely profitable and social influential corporate entity.
But if the recent flurry of reports, speculation and apocalyptic predictions about the site across the internet are to be believed then Facebook has begun to haemorrhage a significant amount of its most precious asset: its users.
The reported drop in users regularly visiting the site has been linked to a mysterious condition known as ‘Facebook fatigue’ that is beginning to affect people in the site’s core markets and if true, could have some serious repercussions. Continue Reading
We’re all pretty sharp when it comes to commercialism. Think Coca-Cola’s Santa Claus, Cadbury Easter eggs and those interesting mascots for the 2012 London Olympic Games. They all have one thing in common – they aren’t anything to do with the original event, but they have become an integral part. This is where SEO link bait comes in: finding a niche in a popular event that you can monopolise and turn into your own recognisable, multi-national conglomerate. Continue Reading
It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.