The economic storm that has raged for the last couple of years has left most industries cowering under shelter, as social unrest and tension continues to bubble up around the world. In the midst of all this, the SEO industry seems to stride through the chaos unharmed; growing healthily year on year.
During 2012 there were 9.1 million searches for terms related to SEO services, companies and tools. There were 13 million published blog posts with “SEO” in their titles all over the web and the mighty Amazon was stocking well over 2,696 books on the topic.
What this all means is profit, both for the marketeers and their clients when they see increased revenue from more traffic and more conversions. But is that it? SEO is, after all, not fundamentally about profit but is about increasing exposure and spreading messages (brand or otherwise), which can lead to future profits.
So, is it possible to harness the power of SEO for promoting good causes without profit as a motive? Continue Reading