Fortune Teller

It’s that time of year again.

The annual SEO land-grab for valuable new-year real estate is in full swing, with everyone offering their predictions for the year, whether we asked them to or not. Some of these articles are fantastic; wry, sly and intelligent. Many more are… less good. Or at least, less interesting.

You don’t have time to read through every prediction list out there, so here’s what we think about the most common types of SEO prediction for 2014.
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penguin

In a timely coincidence, a few days after I decided to write this post, headlines like this began to spread across the UK media landscape. With its usual morbid delight, the press was foretelling the impending doom and destruction due to be visited upon on our islands by a particularly nasty early winter storm.

What does this have to do with Hummingbird and Penguin? Well, as I see it, these are game changers for the search landscape. Continue Reading

Dave Langdale - Keyword Planner - 02.09.13

There are many things that, while socially unacceptable, are fairly enjoyable pastimes. And it would appear that attempting to write a newsletter in Jamie’s Italian while dressed in a morph suit listening to Harry Potter audio books is one of them.

Luckily for me though, Prezzo’s were not nearly so picky. So read on for updates on Google’s latest exploits, as well as an exciting look into the future of remote meetings. Continue Reading

Rand Fishkin MozCon 2013

After 15 presentations of pure gold on day 2 of MozCon it’s hard to believe that there is still ground to be covered but these are exciting times in inbound marketing. As traditional marketing practices converge with inbound marketing we are finding that what is emerging is so much better for the internet user experience AND it’s much more fun to work on. The final day of MozCon includes more exceptional speakers and even more of the biggest, best and most valuable tips and takeaways from the worlds #1 inbound marketing conference. Enjoy! Continue Reading

Dave Langdale - Evergreen Content Marketing - 26.06.13

I was recently emailed by a family friend asking for some help with his website optimisation. These were his words:

“We really need to be coming up at the top of the rankings on the first page (obviously) when certain basic searches are entered into Google for our products.

I’m not too shabby when it comes to tags, meta-tags, keywords etc – it’s just the implementation of it that leads to results which confuses me!”

It struck me that, while we as an industry hurtle along down a rapidly evolving motorway, we might be leaving those without a savvy SEO agency struggling to even start, let alone keep up. Continue Reading

Penguing 2.0 Recovery Strategies - Chris Fielden - 06.06.13

What is Penguin 2.0?

Penguin is the name of a Google algorithm update that penalises websites with poor quality links in their backlink profile. If you have undertaken any spammy SEO practices in the past, like paying for links from a known link network for example, your website is likely to be penalised.

Penguin was first launched in April 2012. Penguin 2.0 is the latest algorithm update. You can see a full history of Google algorithm updates on Moz. Continue Reading

Karma for Links - Gareth Simpson - 17.05.13

If you didn’t already know, links to a website are often considered one of the most important aspects of SEO. Historically this was a strong indicator of a website’s credibility, that was until the spammers learned to manipulate these factors in order to increase rankings. Google had no choice but to penalise these low quality sites with the Penguin algorithm update.

The search engine has made it clear that it does not like these low quality techniques. In fact, they have been saying the same thing in their Google Webmaster Guidelines since around 2002.

So what does Google want to see? It wants to see brands earning recognition for the good work that they do. It wants links to be a representation of a real world relationship or affiliation. They want quality and meaningful search. Here are a few ideas for sustainable methods of “like building”. Continue Reading

Sunshine - Colm Hebblethwaite - 18.02.13

By Colm Hebblethwaite

The economic storm that has raged for the last couple of years has left most industries cowering under shelter, as social unrest and tension continues to bubble up around the world. In the midst of all this, the SEO industry seems to stride through the chaos unharmed; growing healthily year on year.

During 2012 there were 9.1 million searches for terms related to SEO services, companies and tools. There were 13 million published blog posts with “SEO” in their titles all over the web and the mighty Amazon was stocking well over 2,696 books on the topic.

What this all means is profit, both for the marketeers and their clients when they see increased revenue from more traffic and more conversions.  But is that it? SEO is, after all, not fundamentally about profit but is about increasing exposure and spreading messages (brand or otherwise), which can  lead to future profits.

So, is it possible to harness the power of SEO for promoting good causes without profit as a motive? Continue Reading

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