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Q: How many designers does it take to screw in a light bulb? A: Why a lightbulb?

The question above provides the perfect illustration of what design thinking is all about.

Although difficult to get your head round at first, once you do, it opens up a world of possibilities for business and brand development that you would never have considered before. Continue Reading

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One of the things I absolutely love about digital marketing is the ever-changing face of things. Being kept on my toes and having to do a complete 180 at least once a month is a challenge I enjoy and thrive on.

One area which has piqued my interest recently is how technology is progressing at a rate that is going to completely annihilate everything we think we know about search over the next few years. We’re going to be fed into a new world of search with tech loaded clothing, tablets and Google following us everywhere we go! Continue Reading

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Britain’s last minute change, what you need to know and the Beeb’s ideal solution

Whether you’re a casual blogger, an online retailer or an SEO expert you won’t have failed to notice the sudden appearance of cookie related messages across many of the UK’s biggest websites. But what do they mean, what do you have to worry about and where do you even start? That’s what this post is all about – the cookie law. So let’s get on with it. Continue Reading

Rankings Comic

Many SEO companies out there will promise you the earth: number 1 spot on Google, top 10 rankings for all your keywords and enough resulting wealth to buy your own earth. But they’re missing the point – Google rankings aren’t everything. Why? Because Google only care about providing the most relevant search results for users.

Let’s say you’re a pizza restaurant ranking number 1 for pizza. That’s great – the company you’ve paid have done their job. But it doesn’t really matter – even if you’re getting hundreds more visits because of that ranking – because if most of those users clicking onto your site are actually looking for pizza takeaway, then all you’ll have achieved is a high bounce rate.

So what should you be looking for when making SEO relevant? Continue Reading

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Just in case you blinked and missed something, watch out for Google switching it up again!

Its an exciting time in search as you are never 100% sure how the search results will be presented and what new surprises might be in there.

The introduction of the Knowledge Graph is an extension of Google’s efforts to provide the best search experience and pre-empt the result you want.

Yup, its mind reading spookiness! Well not quite but it could seem like that when you start getting answers to questions you didn’t even ask yet. Continue Reading

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Google have always rolled out regular algorithm updates from tiny little ones you’d never notice to big meaty ones that shake things up big time. In recent months the pace of change and rate of updates has been a game changer with updates so varied and frequent they seem to be tripping over each other at times. But what does this actually mean in real terms? Continue Reading

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We have talked about Rich Snippets on the Strategy blog once before – but what we didn’t tell you is how to do it. Schema.org is the answer to that question.

Currently, there are many ways of creating websites and implementing your content within them. But not all of the current ways are easily read by the search engines. This is where schema comes in. Schema tags are all about helping users find the right websites. And if your site has these schema tags, it makes it easier for the search engines to know why yours is that right website. Continue Reading

First Computer Mouse

Contrary to some people’s belief that we would all be controlling computers purely with our minds by 2012, the way we interact with our computers has not changed all that much since the inception of the mouse. Online we click away, sometimes thousands of times a day, to the point that it becomes second nature. In fact, buttons have become an integral part of how we interact online. Continue Reading

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Rich snippets attribute extra information to a search result to provide the searcher with a further insight into what the link may contain.

This could be information about the track listing on an album, for instance, or the star rating of your favourite restaurant. The good news, and there only really is good news, is that they give the searcher a more informed choice before they have clicked a link. Continue Reading

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Around the middle of Janurary, Google rolled out “Search Plus Your World” (hereon called SPYW), which means that logged-in users will get their organic search results augmented with socially shared content and markup, ostensibly from Google+. Danny Sullivan already wrote up two pieces about that (“Google’s Results Get More Personal”:http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285 & “Real-Life Examples of How Search Plus Pushes Google+ Over Relevancy”:http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554), which cover the changes brilliantly, so I suggest reading those, before carrying on. Continue Reading

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