We’re all pretty sharp when it comes to commercialism. Think Coca-Cola’s Santa Claus, Cadbury Easter eggs and those interesting mascots for the 2012 London Olympic Games. They all have one thing in common – they aren’t anything to do with the original event, but they have become an integral part. This is where SEO link bait comes in: finding a niche in a popular event that you can monopolise and turn into your own recognisable, multi-national conglomerate. Continue Reading
It’s nice when companies do their best to help you out. Whether that’s going out of their way to find you the best deal on a phone contract or letting you have a 30 second head start after being found shopping in a Sainsbury’s skip, you really appreciate that extra mile. And that’s exactly what Google have been doing lately. With their updates to Google Now, Google Maps and Google+ Communities they seem to really want to improve everything for us, the users.
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As Lord McAlpine takes the tweeters who defamed his character and makes them culpable for their actions, the spotlight turns on libel laws and how it affects the everyday person and their Twitter account. What we want to discuss is how this also affects company Twitter accounts, exactly when shouldn’t you hit that retweet button, and when is it a really bad idea to write a tweet in the first place? Continue Reading
Your weekly SEO update from the team at Strategy. This week; Tumblr gets analytical, rich snippets get a “how to” and a stealthy Panda update from Google keeps webmasters on their toes… Continue Reading
It has always struck me as strange that LinkedIn, which was created as a business to business social network specifically designed for networking, had such appalling company pages.
Whilst social networks primarily targeting those people wanting to chat with their friends have pretty good company pages and attract the social media managers of varying companies, LinkedIn started to attract the recruiters and becoming more of a job board, which is disappointing when it has so much more potential.
It appears that LinkedIn have finally realised the error of their ways and are in the process of launching their new and improved company pages. Continue Reading
Imagine a future where instead of saying you “Googled” something, you just “Facebooked” it.
Facebook CEO Mark Zuckerberg stated his intentions of exploring the search market with Facebook in a recent interview with Search Engine Land, stating “at some point, we’ll do it”.
This begs a number of questions: Is this about revenue and share price? Is this about creating a new and unique way of getting the answers you need? Or is this about staying in the game? Continue Reading
Pinterest, the social network based on sharing your virtual pinboards, has now been crowned the fastest growing independent website of all time.
It’s eclipsed Facebook, Twitter and Google+ to hit ten million monthly unique visitors in the US. And it’s still invite only.
The escalation of Pinterest has been labelled “unprecedented” with growth of more than 4000% in the last six months, with over four million users registered worldwide.
Considering that CEO and co-founder Ben Silbermann worked for Google before going it alone, Pinterest had a better chance than many of making its mark. Continue Reading
Life events such as birthdays, New Year’s Eve, or just meeting up for drinks have become synonymous with Facebook events.
They have provided a unique forum for broadcasting every detail of your event to friends and family, as well as requesting everyone’s attendance and then reminding everyone it’s happening, for years and years. Somewhere along the line they seem to have lost their way. Continue Reading
As if their recent stock market performance wasn’t bad enough, social media giants Facebook are facing new outrage at their recent addition of a Promoted Posts feature for company pages.
Now, fury at Facebook updates is nothing new – whether that’s privacy policies, visual updates or the dreaded Timeline, they seem incapable of keeping anyone happy. Indeed, they could offer a free Creme Egg for every status update, and I’m sure people would still complain.
But this time, people may just have rushed for their indignation too soon. Continue Reading
Google take their next step towards integrating search with social by ensuring businesses get a social visit via local results.
For several years Google have been integrating Google Maps results into their search results, this has given users searching for businesses in a certain locale more relevant results and businesses in that locale a more prominent position in results. When users clicked on a business they would be taken to their Google Places page, a page which held brief information about the business, some photo’s, reviews and a link to their website. Continue Reading
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