Contrary to some people’s belief that we would all be controlling computers purely with our minds by 2012, the way we interact with our computers has not changed all that much since the inception of the mouse. Online we click away, sometimes thousands of times a day, to the point that it becomes second nature. In fact, buttons have become an integral part of how we interact online.
The Faithful Mouse
The term “mouse”, was first coined in the 1965 publication “Computer-Aided Display Control” by Bill English. An astonishing 47 years later, the mouse is still the primary way that we control our computers. The information we digest and the way we use computers may have changed, but the fundamental control of the mouse has remained.
One small click of the mouse may not seem like much – but thousands of clicks can make a big difference to any web presence.
The Facebook like button is a triumph of click psychology with over 3 million clicks a day! To attribute too strong an emotion to the button would have alienated much of the Facebook user base. Zuckerburg is believed to have vetoed an ‘awesome button’. Users are far more likely to show a vague positive inclination rather than declaring love absolute for your brand or site.
Incorporating social sharing buttons into your website not only gives your customers the option to share products and services, but it gives the user the feeling of the community behind the website. It gives a clue to how much your business values your customers.
Turning Clicks into Results
Other functional buttons combine design and call to action on your website. Through usability testing you can learn the reasons why people are, or aren’t, converting through your website. Because, fundamentally, the visual stimuli that you give your customer through your website is designed with the sole purpose of making them click a sequence of buttons to lead them on a path to the information or product that they are looking for.
Anything that you do to make this journey easier is going to go towards getting you great results, whether you own an ecommerce or brochure website.
At Strategy, we take usability very seriously and strive to make sure that your website will convert as well as it possibly can. Visit our Conversion Rate Optimisation page to find out more.The curious case of buttons by Dave Langdale