Email Marketing

Email Marketing is a form of direct Internet marketing which uses emails as a means of disseminating business messages to a target audience. It has become one of the most popular tools in business marketing today, with large number of companies using this medium to promote their businesses.

Email marketing is used by businesses to enhance their relationship with its prospects and current customers in order to encourage new and repeat sales. Apart from spreading the brand message, email marketing is also used as a tool for building brand loyalty.

In email marketing, the emails containing information about your brand, products and services are sent to a wide range of specific, potential customers at a relatively low cost. In comparison to other media investments such as direct mail or printed newsletters or even in conventional media like Radio, Television and print, it is less expensive. The other factor which enhances its potential is timeliness. It is a quicker means to reach ones brand message to the target audience in comparison to mailed advertisements.

Email marketing also scores over other modes of advertising by detailed tracking of customer response both positive and negative. Detailed reports for each campaign capture every detail including who opened your message & which links they clicked on, it also tracks web bugs, bounce messages, un-subscribes and others. It is completely paper free which makes it a more potent brand promotion tool in an environment conscious world.

Apart from various advantages offered by email marketing, there are also certain disadvantages that should be kept in mind while using this medium. Many companies send unsolicited bulk email, also known as “spam”. This is extremely bad practice so companies considering an email marketing programme must make sure that their programme does not violate spam laws. For this, you should avail the services of authentic Internet marketing solutions providers.

Strategy Internet Marketing is a leading provider of search engine optimisation services in the UK driving traffic to clients web sites. Using email marketing to build relationships with prospects and encourage repeat sales can be a powerful tool and we would be happy to discuss how this could help increase your sales.

Our team of Search Engine Marketing Consultants also use other Internet marketing tools such as affiliate marketing and blog marketing that may be suitable for your business.

If you would like to know more about our range of internet marketing services contact us today on 0845 838 0936 or email us.