Our Search Engine Marketing Consultant Page

Some of our team: John Courtney (Chairman), Kathryn Dawson (Technical Director), Stephanie Iles (Sales Director), Paul Iles (Senior Sales Consultant).

If you are looking for a search engine marketing consultant, our team is well qualified and experienced in providing effective results for clients online businesses over a broad range of different sectors. They are experts in both organic Search Engine Optimisation and Pay Per Click advertising. Our search engine marketing portfolio page demonstrates the diversity of our client base and we can help you generate relevant online traffic through an effective Internet marketing strategy.
 

Directors

KATHRYN DAWSON BSc. (Hons), M.B.A.

Kathryn Dawson is the head of our Search Engine Marketing Consultant team, she is certified in Advanced Search Engine Optimisation (SEO) and personally handles major client relationships.

Kath developed her first commercial website in 1997, and over the years has become highly skilled and experienced in Search Engine Marketing (SEM), particularly Search Engine Optimisation (SEO) techniques and web analytics.
She constantly updates her SEO/SEM knowledge through various subscription memberships. She is a chat moderator offering regular business skills training at the World Resources Center, founded by Robin Nobles and John Alexander, and she is joint moderator of the very popular 'Improve Search Engine Rankings Club' on Ecademy.

Kath also offers SEO training and provides a free consultation to all prospects who want to understand what SEO is all about - in plain English, Kath will explain where your site is now and what we would recommend to get you where you want to be.

 

JOHN COURTNEY A.I.B.C., M.A.B.S., MInstD

The Chairman of Strategy Internet Marketing, John Courtney has been a Company Director for over 20 years, including many years as Chairman or Managing Director in his own businesses which have ranged from sporting goods to agricultural chemicals. He has been a Non Executive Director for several SME's.

John has trained at The Academy of Business Strategy, and is an associate of the Institute of Business Consulting, and a member of the Institute of Directors. He is also a visiting lecturer on the MBA course at Cranfield University School of Management and is also a Judge in The National Business Awards sponsored by Orange.

John has run training seminars at board level on corporate strategy and made presentations to both large and small groups on funding strategies. He brings a wealth of experience, particularly in corporate strategy, funding, business planning, internet strategy and marketing strategy including new product development.

John is an approachable, practical, down to earth consultant comfortable in the board room of plc's as well as helping with implementation with smaller companies.

 

STEPHANIE ILES

Stephanie's talent is in Sales and Marketing Management. Her career spans almost 20 years and has been split between these two sectors, initially in Media and then in Freight Forwarding. Stephanie also spent 8 years assisting in the rebuilding of the largest Kuwaiti Newspaper's Commercial Press, she then worked in southern California working in Video Production and then in Freight Forwarding.

Stephanie assists our clients by heightening their awareness of the various internet marketing and strategic tools that we work with to ensure that they have the optimum amount of options available to progress their business.

Associate Directors

ANN GOODWIN Chartered Marketer, FCIM, DipM

Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health, Ann developed and implemented a strategy to communicate the health and safety message both in the UK and overseas to various safety critical industries including construction, rail, oil and healthcare.

Her last position as an employee was as Marketing Director for Catalis Rail Training, an international supplier of training and development services to the rail industry, where Ann had responsibility to develop a management portfolio of services for the newly privatised industry. Clients included Railtrack, Virgin Trains, Amec, Balfour, Alstom and Kier.

Today, Ann advises on strategic marketing direction to meet clients’ business objectives. In addition, Ann overseas the implementation of marketing plans to ensure the various tactical aspects are adopted across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to 'roll up her sleeves' and deliver cost-effective, practical solutions that work.

In recent years, she has supported clients at both a strategic and tactical level across a number of industries including Construction, NHS and Healthcare, Rail, FMCG, Leisure and IT.

As a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, Ann has lectured for the professional CIM exams and delivered numerous training courses on marketing.

Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters clubs.

Senior Client Manager

PETE WAILES

Pete has been active in the search industry for 7 years, and brings a heavily technical approach to SEO.

Coming from a programming background, Pete is highly skilled at diagnosing and fixing issues with website architecture, content management systems and internal linking.

In his many years in the industry as a consultant and in-house marketer, he's accrued a vast amount of experience also in email, affiliate, PPC and viral/social marketing, as well as audience building and data analysis.

Pete's also been known know to speak at various industry conferences, including SES and SMX, the leading global search conferences.

PPC Manager

CHRISTOPHER ROSE

Christopher Rose is a PPC advertising fanatic who loves the heady combination of digital precision and creative ad copy writing.

His skills include keyword research, optimised copy writing, on site SEO analysis and advertising campaign optimisation.

He has successfully managed numerous advertising campaigns, using not only Google AdWords, Microsoft adCentre and Yahoo! Search Marketing but other traffic sources too, across a wide variety of different sectors and recently passed the £2 million managed ad spend landmark.

Client Managers and Online Marketing Executives

CHRIS FIELDEN

Chris Fielden comes from a writing background. He started out as a freelance journalist, writing for newspapers and magazines and self-publishing novels. Through journalism, Chris started writing copy for websites before being offered a position with a Bristol based web-design firm as a copy writer / SEO consultant. There he learnt to combine his writing skills with on-page and off-page optimisation in a hands-on manner, working directly with clients from a variety of business backgrounds.

Chris’s key skills are writing copy for web pages, keyword research and on-page optimisation. He works directly with clients to realise their specific goals and implement SEO strategies.

 

RICHARD JAMES

Richard has joined us from an online retailer and is experienced in optimising processes using analytics data to improve conversion rates. His main role at Strategy is on-page optimisation including keyword research, title creation, meta descriptions and on page text as well as Google Analytics.

 

 

 

CLAIRE ROBINSON-AYRES - CIM Certificate in Marketing

Claire has a background in marketing professional services including law and construction. She has been responsible for full website rebuilds and successful SEO projects whilst managing the full marketing plan. Her recent background extends to freelance journalism, writing for online and published magazines as well as writing copy for and helping to rebuild websites. Claire’s main role at Strategy is working directly with clients to ensure their goals are met and SEO strategies implemented.

 

 

TONI FARRINGTON BA(Hons)

Toni Farrington has a strong background in editorial publishing, having worked for 7 years within the newspaper industry. For the last 6 years Toni has focused within the online marketing sector; working as marketing manager for a web design company and for a major online directory.

Toni’s key skills are onsite optimisation, link building, social marketing strategies, blog strategies and usability testing. Toni works closely with the clients to ensure they reach their online business goals quickly and effectively.

 

DAVID SPARKS

David Sparks has worn plenty of hats in his career, particularly in the services delivery area. Having worked with clients ranging from microbusinesses to multinational corporates, this experience comes in quite handy as one of our Client Managers.

A passionate fan of marketing (offline and online), David enjoys taking the technical challenge that is web site optimisation and converting it into web site success for our clients.

In addition to focusing on keyword research, writing web page copy, producing reports, collaborating with web designers and in conference with clients, he’s also studying for qualifications with the Chartered Institute of Marketing.

 

TONY CHALMERS BSc. (Hons)

Tony is an Internet Marketing Executive skilled in conducting technical site reviews, SEO competitor analysis and keyword research. Tony manages client link building campaigns and The Strategy Group websites.

 

 

 

Administration Manager

DONNA HARRHY

Donna is a Management Graduate who has spent her career in Administration. She has successfully managed several projects and implemented change to company procedures to benefit the clients experience. Donna has great attention to detail, is a meticulous planner and has first class organisational skills which enable her to manage many projects without losing focus.
 

Donna is enthusiastic about managing systems and procedures to ensure that the clients experience is always positive, most importantly she is passionate about client care.

 

 

Online Marketing Interns

KATIE SARDO - B.A. (Hons) Marketing

Katie’s experience is within Business Development; strategising and driving businesses forward. Having worked for various companies within different industry sectors, she has knowledge and experience of different market trends and consumer buying behaviours. Katie has also co-ordinated and implemented a variety of Sales and Marketing campaigns.

 

 

 

If you would like to know more information on how a search engine marketing consultant could improve the profitability of your business, please contact us or call 0845 838 0936.