Sign-up for our Newsletter
Current Business Bulletin:
SEO Podcasts and Articles
Issues and latest thinking in search engine optimisation
Search Engine Optimisation is a fascinating and exciting business which is in its relative infancy in terms of other more established marketing practices.
Articles are designed to provide you with information or an opinion on a subject so that you have a greater understanding of the subject. We would encourage all of our Search Engine Optimisation (SEO) clients to be as knowledgeable as possible about search engine optimisation so they can have an appreciation of the exciting opportunities brought by the process they are engaging in.
There are many different approaches to increasing traffic to your website, the two most popular ways being Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) and if you spend some time researching SEO yourself you will probably find some conflict in approaches recommended. This is partly because SEO is an evolutionary process led by the changes that major search engines make as they constantly strive to provide the best search experience for their users.
Technological advances and ever increasing capabilities of the Internet in our own homes means that the need for SEO services will continue to grow and evolve. We do not anticipate this becoming an approach that will level off any time soon as the benefits are simply too great.
To this end we will be adding useful and interesting articles on SEO to our list below so that you can see for yourself how complex and exciting search engine optimisation can be.
Search Engine Marketing - how it can help your business?
What guidelines are there on separating keywords in domain names and URLs?
Content is King! But how MUCH content do you need on your site?
The following article discusses two new wholly performance-based pricing models for search engine optimisation services. Termed ‘Pay Per Results’ and ‘Pay Per Enquiry’, both of these models allow client companies to make payments for SEO services on a per lead or per conversion basis; that is you pay only when a visitor actually gets converted into a confirmed lead or becomes a customer.
Pay Per Results And Pay Per Enquiry – Changing The Face Of SEO
If we have wetted your appetite for search engine optimisation, why not do your own SEO site review.
What is a Podcast
A "Podcast" in essence is about creating content for an audience that wants to listen when they want, where they want, and how they want. Learn more about how podcasts can add value to your website.
Podcast by Kathryn Dawson
Kathryn Dawson presents a podcast on an Introduction to Search Engine Optimisation. Kathryn Dawson MBA, is General Manager of Strategy Consulting Limited and runs the search engine optimisation division - Strategy Internet Marketing.
Listen to Kath Dawson's podcast on introduction to search engine optimisation which covers the basics of what SEO is, how you can learn to do-it-yourself and why sometimes it can help to use an SEO specialist if you do not have the time or experience to make your web site work for you and bring you traffic.
(The podcast was recorded recently for expertsonline.tv)
If you would like to know more about our range of search engine optimisation services contact us today on 0845 838 0936 or drop us an email.
