SEO Service

Bronze

Silver

Gold

Platinum

Site Review And Benchmarking

We begin all projects by providing a clear picture of your current organic search engine ranking positions (SERPS) in all the major search engines including Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used to establish your existing search engine visibility and as a benchmark to measure the effectiveness of our efforts. Website reviews are also offered individually, click here for more details and prices.

Strategic Internet Marketing

Plan For all levels of service we develop a Strategic Internet Marketing Plan. This document outlines a set-by-step action plan for each stage in the process of developing your optimised site. It includes recommendations for other Internet Marketing techniques such as blogs, RSS feeds, Google AdWords, articles and online PR etc.

Keyword Identification

We identify keyword phrases likely to be used by potential customers. We ask you to provide your own list plus a profile of your target market and we combine that with the results of research into your industry and your competitors. Using in-depth research technologies we will identify keyword phrases that are most likely to bring targeted traffic and depending on the competition for these phrases also look to include recommendations for niche phrases. The depth of keyword research depends on the plan and the number of pages to be optimised.

Creating Meta Tags

We create unique meta information for each optimised page including title, description and keywords. The title and description are crucial to the success of your site as they provide the incentive for browsers to click through to see what your site has to offer. This optimisation helps your Search Engine Ranking Positions (SERPs) and contributes to the conversion of rankings to traffic. The copyright for all content on your website will be held by our clients.

On-Page Optimisation

We optimise page content of each page to include the optimal level of keyword density, text and images. The number of pages optimised is determined by the project level. Clients must provide at least 200 to 300 words of unique content per page. If desired, Strategy Internet Marketing can create this content for an additional charge.

Directory Submissions

Manual research and submission to a wide range of free directories is included in our standard submissions package. The project level will determine submission to paid directories such as Yahoo! Directory. Any directory submissions carrying an addition charge for submission will be an addition charge for the client - all paid submissions will be submitted to the client for consideration and approval prior to any submissions being made.

Search Engine Submissions

Submissions to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and many more. Search Engines Submissions are required for new sites until they get indexed properly - we will monitor search engine indexing and continue to submit where necessary.

Monthly Status Reports

We provide Search Engine Ranking Reports and Link Building Campaign Reports on a monthly basis with analysis of trends and recommendations for continuous improvement.

Client Relationship Manager

You will have your own personal Client Relationship Manager who will be your point of contact with us. Your Relationship Manager will be responsible for ensuring that you have a clear understanding of the service that you are engaged with and that you understand the reports and feedback that you receive. You will have a monthly telephone meeting with your Relationship Manager to discuss progress.

Help, Advice And Support

Our Monthly Management programme is aimed at developing your site into the future and ensuring that, at all points, you have a good understanding of how search engine optimisation and internet marketing works for your site. We will provide ongoing training and support so that you can ask us for advice on improvements at any time. Your Client Relationship Manager will be available for you to contact by email or phone in addition to the monthly telephone meeting.

Google Sitemap

Creation of an xml Google sitemap that is updated regularly as pages are added to the site.

Robots.txt And .htaccess

A Robots.txt file will be created to focus indexing on the right files. We will also look at site configuration issues and amend as necessary e.g. to ensure that your site is indexed with only www or non-www and not both which can cause duplicate content problems.

Traffic Analysis

Strategy Consulting uses sophisticated website analytics techniques to identify not only successful key phrases i.e. phrases that bring traffic to the site, but also to identify the key phrases that bring visitors who stay on the site and perform desired tasks. We define and measure key performance indicators to ensure that the optimisation is performing not only to bring increased traffic but also to increase conversion to business. This is the true value of effective search engine optimisation.

Linking Recommendations

We will provide a list of recommended reciprocal and one-way linking partners, including relevant directories and authority sites where your website should appear. The client will be responsible for contacting suggested link partners, unless the level of service includes the "Link Building Campaign" described below.

Density/Optimisation

Testing Additional testing of final approved content changes for keyword density and other on-page and off-page optimisation techniques, including image optimisation.

Competitor Analysis

An analysis of the top competitors for your primary key phrases. This includes traffic estimation, inbound linking, search engine saturation and SEO/SEM methodology. We provide a Search Engine Ranking Report detailing your top 5 competitor's positions in relation to your own.

Advanced Keyword Research

On a continuous basis we may need to reassess the effectiveness of certain phrases by revisiting the research and developing further ways to capitalise on good key phrases. This more detailed keyword research further into the project allows fine tuning particularly in niche areas.

Link Building Campaign

Based on our linking recommendations, we make contacts with potential linking partners and industry-relevant sites or portals. We develop a set of submission data of varying lengths and manually submit to sites in order to build link popularity. This may require the addition of a links page on your website for reciprocal linking which can be maintained by Strategy's linking department.

Usability Analysis

We look for issues with internal linking and navigation that may be potentially problematic to a visitor's ease of use and produce recommendations for changes in order to increase leads or on-site sales. We will also recommend additional functionality that could be introduced to improve user experience.

URL Optimisation

Analysis and optimisation of your site's URL structure. Some URL structures are not necessarily search engine friendly such as URL strings that include session IDs which can result in inefficient indexing or re-indexing. Optimised URL structures can contribute to better search engine rankings, more efficient indexing and also even be more attractive to a human visitor and encourage better click through rates.

Number Of Pages Optimised - Up To

10

25

50

Unlimited

Number Of Keywords Targeted

25

50

100

Unlimited