First of all do you know if you website is indexed in the major search engines?

If not check it out by typing “site:www.yourdomainname.co.uk” (without the quotes and with your own domain name into one of the search engines).  e.g. here is our site in Google site:www.strategyinternetmarketing.co.uk this is a live link so you may bet a different number but at the time of writing this we had 91 pages indexed.  We recently redeveloped our website so the number of pages will continue to grow but the list of results that you are looking at shows you the pages that the search engines see - it shows you the meta title and the meta description as it would appear if it were listed in their results pages.

Now the important bit…..  WHEN was your website last indexed?

To see this you need to look at the cache date (you say it like “cash”) but it tells you when Google last took a copy of that page.  Click on the word “cached” under the page listing.  Why is this important?  Its because when you make changes to your website the search engines don’t know about it until your new pages has been visited by their search spiders and copied (or cached) - so, you can look at the cache date and see the actual page in the cache and see if it has your new page.

If your pages, especially your important pages, are not cached regularly then you could have a problem.

What can you do about it if you do have a problem?

You need to get the spiders coming back more regularly so the following will help:

• Refresh the content by editing the pages that need revisiting and republish them. 
• Get some more links to these internal pages 
• Write and publish an article with deep links into these pages
• Create content on your own site and link to other internal pages
• Look at your existing content, does it make sense to create some internal links to other pages?
• Create some social bookmarking content to point links to your pages

To run some other diagnostics on your website check out our DIY SEO Site Review - you will see your website in a whole new light!