Last week Strategy exhibited at AdTech 2008.  We had the stand immediately to the left of the entrance so we were often the very first stand that visitors encountered - it was a great spot!

Our headline was PAY PER RESULTS SEO…. “where’s the catch?” Someone asked….. another said “where do I sign?”  There isn’t a catch, we replied and “sign here”.  Actually we didn’t say that last bit but we are certainly speaking with a good number of very interested prospects.  The show is an opportunity for us to get our message out and to make contact with prospects and partners but the real value is in the discussions that follow afterwards.

It is essential to us that all clients understand the value we look to add to their business so we never sign anyone up without a technical discussion about your own specific website.  During this process we talk about how we look at your business objectives, audit your site and plan a strategy to get you more of the end results you are looking for - be it sales or leads.

Our pricing really is based on results so yes, we will charge you nothing at all until our work starts to bring you the targeted traffic we are aiming for.  This means we have to do do a significant amount of work for no payment but if we offer you this pricing it is because we are confident that we will deliver a good result for you.  We consider a good result to be traffic that will make your business grow because when we help you grow your business we know that you will want to stay with us.

We are also quite easy to work with which means the whole process is painless, transparent and quite enjoyable.

If we met you at the show Steph, Liesel or John will be following up shortly if they haven’t spoken to you already.  If you weren’t at the show but want to know more call us on 0845 838 0936.

There are some exceptionally cool strategic tools available that can give your organisation the edge over your competition.

Imagine you have a business-to-business website…

How would you like to know exactly which organisations are visiting your site? What they searched for? Which pages they visited, Whether they have visited before etc etc.  Yes, its very much the kind of general web stats information that you can get from most free or cheap website packages but let me repeat this because its quite important…. you can see exactly which organisations visited your site!

If you were a mainframe computer software company would you want to know that a major European bank was searching for repository solutions?  How would your sales staff feel if they could receive an email instantly telling them of the visit - would they not jump all over that potentially red hot lead?

Maybe your business supplies security products and a major player is checking you out - wouldn’t you want to know immediately?

This kind of strategic business intelligence can give you the edge over your competitors as well as providing valuable feedback about the visitors you are reaching so you can improve your site to make it more attractive. 

Its not necessarily valuable for all business to business companies as only the bigger players can be identified as specific organisations.  However, if these are your target audience then you might want to check it out - it could be the strategic advantage you are looking for.

Contact info@strategyinternetmarketing.co.uk if you would like to know more.

As the singularly most important thing that the vast majority of websites want to achieve it is essential that you measure your conversions from all your different sources.  If you don’t care whether your website brings you conversions then this post is not for you.

However, if you want your website to make you money… read on!

A well optimised website will bring targeted traffic not only through search but through referrals too (referrals are visits that come from links on other people’s websites).  Getting targeted traffic to your site is fantastic but then you have to convert them.

Most SEO companies stop at getting traffic to your site, in fact the vast majority of SEO companies stop at getting you rankings! Because our company is all about Strategy we look to the very end of the process and understand your business objectives and what the goals are for your website.

Think about what you are trying to achieve… 

• Are you looking for completed sales?
• Sign-ups to your newsletter?
• Completed enquiry forms?
• Contact by phone or email?
• Increased and consistent traffic so you can sell advertising? 

Whatever you want your website to achieve, whatever your conversion is, you should be measuring it at every stage so that you can get more of them. Do you know where your best traffic comes from? Do you know which are your money phrases?  Do you know what aspects of your site are your conversion factors? What is the route from landing page to conversion that works best? Do you know where the weak areas are on your site? How does your competitor offer a better experience than you do?

Knowing the answers to questions like these will improve your conversions so that your website makes you more money.

If you are looking to increase targeted traffic to your website so that you can increase your conversions contact us today.

At an exhibition recently John Courtney, Chairman of the Strategy Group, discussed Pay-Per-Results and how Strategy are growing our client base by offering pioneering performance-related pricing for our comprehensive search engine optimisation services.

We captured this video and produced a short (90 second) video giving a brief explanation of this pricing and the kinds of clients who find this most appealing.

Having video on your site brings a new dimension to those who visit your site. It makes it real, literally bringing people to life and (hopefully) instills confidence in the company. Consider ways in which you might be able to add video to your own website so that you can add value to your visitor’s experience and also publish the video to attract more visitors to come to your website.

Adding video is not difficult and with a little patience and know-how you can adit your video using Windows Movie Maker which comes free with Windows. I learned how to edit videos by watching a training video on YouTube! It was super easy!

Publish it on YouTube and Google News and embed it into your own website wherever it may be useful.