Archive for the 'Search Engine Optimisation (SEO)' Category
List of Conversion Factors that could affect your Conversion Rate. All sites whether lead driven or sales driven are looking for conversions – by measuring conversions through analytics you can track what is working best and improve on that. This list provides a good starting point and food for thought.
Posted on November 2nd, 2009 in Increasing Conversions | Permalink | 1 Comment |
Part of any ecommerce SEO strategy is the off-site optimisation which includes building inbound links, links from other people’s websites pointing into your website. The major search engines and Google in particular considers inbound links as a significant factor in their organic search algorithm.
Posted on July 15th, 2009 in Ecommerce, Search Engine Optimisation (SEO) | Permalink | No Comments |
While designing an SEO-friendly ecommerce website don’t waste opportunities you have to foster a closer relationship with your target audience – make it more user-friendly and interactive. With the widespread penetration of social media, buyers can share their shopping know-how with other shoppers in a few clicks. Today, customers are also accustomed to the concept of tagging, which empowers them to spread the word. You can also allow your customers to tag products with their own keywords.
Posted on July 10th, 2009 in Ecommerce, Search Engine Optimisation (SEO) | Permalink | No Comments |
File names, title tags and meta tags all form importants parts to getting your ecommerce seo right. To develop a search engine-friendly retail website, ensure that the product pages have different titles and descriptions targeting different primary and secondary key phrases.
Posted on July 8th, 2009 in Ecommerce, Search Engine Optimisation (SEO) | Permalink | No Comments |
Creating a resource centre on an ecommerce website is one of the smartest ways to boost SEO traffic. Adding how-to articles, customer testimonials and buying guides are just a few of the things you can add. This strategy not only boosts traffic but positions you as an industry expert within your sector giving you the edge over your competitors.
Posted on July 6th, 2009 in Ecommerce, Search Engine Optimisation (SEO) | Permalink | No Comments |
Ecommerce content optimisation is one of the most important factors to getting the on-site optimisation right on an online shop – Seperate targeted, HTML pages of unique content for each of the products will help the site to rank for many more keyphrases.
Posted on June 30th, 2009 in All, Ecommerce | Permalink | No Comments |
Effective SEO strategy planning is vital prior to designing an ecommerce website. Strategy’s series of tips will help highlight the issues that ecommerce site owners should be aware of and how they can improve their site and have a competitive advantage through search.
Posted on June 28th, 2009 in Ecommerce | Permalink | 2 Comments |
If you have an ecommerce website then your SEO strategies should include targeting the long tail of search. Visitors landing on product pages often have their credit card in their hand and if you are not working hard to get top listings for all of your most profitable products then you are missing an opportunity.
Posted on June 21st, 2009 in Ecommerce | Permalink | No Comments |
How to get a secondary indented listing on the SERPs so that your traffic more than doubles.
Posted on January 25th, 2009 in Online Strategies, Search Engine Optimisation (SEO) | Permalink | No Comments |
Gaining a Top Listing in the Search Engines is not just about getting to the top of the rankings for the most popular phrases, its about getting relevant traffic that converts into increased business. Strategy Internet Marketing takes a strategic view of your business and plans an approach to optimisation that will increase your sales and revenue.
Posted on December 19th, 2008 in How SEO Works | Permalink | 1 Comment |