Every prospect I speak to knows exactly what they want their website to be doing for them but very few have a handle on exactly how successful their site is at achieving these goals. First you need to be clear about the goals you have for your site and second, you need to be measuring [...]
List of Conversion Factors that could affect your Conversion Rate. All sites whether lead driven or sales driven are looking for conversions – by measuring conversions through analytics you can track what is working best and improve on that. This list provides a good starting point and food for thought.
As the singularly most important thing that the vast majority of websites want to achieve it is essential that you measure your conversions from all your different sources. If you don’t care whether your website brings you conversions then this post is not for you. However, if you want your website to make you money… [...]
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