What is all the fuss about blogging… is it really necessary?  The short answer is ‘no’ its not absolutely necessary but think about the benefits it could bring to your relationship with your prospects and clients…

I have wanted to write our blog regularly but I haven’t - why not? because its a real commitment to post regularly and I have felt that its important to blog regularly.

I have changed my mind, I would rather blog irregularly than not at all!

A blog on a website allows an oppotunity to create a conversation with your reader, its more personalised than a regular web page because you can share your thoughts, opinions and recommendations in a quick and easy fashion. A blog will have more of a personaility because you can mix up the topics, talk about business issues but also personal stuff and even tell some jokes - blogs should be easy to read and dip in and out of.

Here are a few benefits of a blog:

• Develops a relationship with your readers by commuincating with them in a more personalised way.
• Adds value to a reader’s experience by sharing knowledge and tips.
• Allows readers to get to know you and your company so they can understand more about how you work.
• You can even make money by making recommendations and including affilate links!

Engaging an Internet Marketing Partner involves a significant amount of trust.  Trusting that we know what we are doing, that we will deliver a good service, that we will get the results you want - this is one of my personal motivations for blogging - because I think a blog is an excellent vehicle for you to learn more about Strategy and feel more comfortable in your decision to work with us.

Therefore I would say that a blog is not essential to a website, its a choice to add another dimension to the way you communicate to your prospects and clients.  It is also good for SEO but that shouldn’t be the first reason you do it!