Strategy Internet Marketing SEO Blog » Social Media

For Tweets sake!

admin — Tue, 04 Aug 2009 15:26:38 +0000

The world has gone mad for social marketing and social networking. It now makes up a sizeable part of the marketing mix for most companies and advisors are suggesting that it should make up 10% of the marketing budget in time and spend. As a delivery tool the results can be very varied depending on the market sector and the effort put in.

Twitter for example is very popular at the moment. But how can I make it work for me? Firstly, you need to decide how to use twitter for the most effective results for your business. There is always the danger with social networking to let it take up too much time! As mentioned above; your social networking/marketing should make up 10% of your online marketing time. If you are on twitter all day – there is something wrong.

Listening out on the Twitter airwaves

The first way to use Twitter is to engage and open communication potential and existing customers. This has proved to be an effective strategy for many brands as they can be notified instantly if anyone mentions their brand or company name and react accordingly. Read this example:

A guy is sitting in an internet café using the free wifi service. The wifi malfunctions and he sends out a tweet on Twitter telling his friends that the wifi is down in the café and he is annoyed that he will have to move on to finish his work. The pr company (for the large chain of coffee shops) pick up the tweet as they have a search running for their client’s name. They contact the coffee shop immediately and ask them to locate the person packing away his laptop. The guy is given a free cup of coffee and the wifi connection is fixed. 5 minutes later he tweets a new message: singing the praises of the coffeeshop.

A negative pr situation is instantly turned on its head.

Note: This doesn’t mean scouring twitter manually day and night in the hope of intercepting a tweet about you. Use the search functions on www.tweetdeck.com for example to be alerted when you are mentioned. You can also use this search function to be alerted of any tweet or conversation that mentions a word or phrase you are interested in.

Tweeting for tweeting sake

Don’t tweet for the sake of it – if you subject your followers to masses of inane updates about the state of your health and what your dog ate for breakfast you will soon loose that following (unless you are a blonde celebrity!).

However, broadcasting your offers and new products to encourage clicks back through to your website should also be part of your strategy but it is worth remembering that you need to make your tweets and updates interesting to your audience so that they will follow your links – address the issues that affect them.

If you only bombard them with self promotional tweets they will not feel that you are adding value and will cease to click through to your site or worse; unfollow you. If they really like what you are saying they may ‘Retweet’ your message to their followers, and so your message is spread further afield.

Tweet etiquette:

• Do follow back any followers that you have a genuine interest in.
• Do Retweet useful info from your fellow tweeple.
• Understand and use the @replies sparingly or you will be inundating your audience with half conversations – very dull.
• Cut out the running commentary – 25 tweets an hour will push other people’s messages off followers’ homepages.
• Don’t over use #hashtags, in fact don’t use them at all unless you are genuinely contributing to the conversation.
• Do Check your links before you tweet them.
• Do complete your bio information as fully as possible
• Do use a picture of yourself or an image that represents your brand well.
• No swearing or verbally attacking fellow twitterers
• Watch your follower/follow ratio. If you are following thousands more than follow you – you are probably a spammer.

What are your experiences of twitter? Do you have anything to add? Please do leave a comment…

Twitter Weekly Updates for 2009-08-02 Just taken on 5 new clients on our pay per...

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admin — Sun, 02 Aug 2009 14:57:00 +0000

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admin — Sun, 26 Jul 2009 14:57:00 +0000

Planning a successful ecommerce SEO strategy Hubpage, from shopping carts, content, pictures, tags, resources: http://bit.ly/NLD33 #
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admin — Sun, 19 Jul 2009 14:57:00 +0000

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admin — Sun, 12 Jul 2009 14:57:00 +0000

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admin — Sun, 05 Jul 2009 14:57:00 +0000

Ecommerce SEO strategy Tip 1. Planning the SEO strategy and choosing your Ecommerce and shopping cart software wisely http://bit.ly/J1POK #
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admin — Sun, 21 Jun 2009 14:57:00 +0000

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Do I need a blog on my website?

admin — Sat, 17 May 2008 16:12:58 +0000

What is all the fuss about blogging… is it really necessary? The short answer is ‘no’ its not absolutely necessary but think about the benefits it could bring to your relationship with your prospects and clients…

I have wanted to write our blog regularly but I haven’t – why not? because its a real commitment to post regularly and I have felt that its important to blog regularly.

I have changed my mind, I would rather blog irregularly than not at all!

A blog on a website allows an oppotunity to create a conversation with your reader, its more personalised than a regular web page because you can share your thoughts, opinions and recommendations in a quick and easy fashion. A blog will have more of a personaility because you can mix up the topics, talk about business issues but also personal stuff and even tell some jokes – blogs should be easy to read and dip in and out of.

Here are a few benefits of a blog:

Develops a relationship with your readers by commuincating with them in a more personalised way.
Adds value to a reader’s experience by sharing knowledge and tips.
Allows readers to get to know you and your company so they can understand more about how you work.
You can even make money by making recommendations and including affilate links!

Engaging an Internet Marketing Partner involves a significant amount of trust. Trusting that we know what we are doing, that we will deliver a good service, that we will get the results you want – this is one of my personal motivations for blogging – because I think a blog is an excellent vehicle for you to learn more about Strategy and feel more comfortable in your decision to work with us.

Therefore I would say that a blog is not essential to a website, its a choice to add another dimension to the way you communicate to your prospects and clients. It is also good for SEO but that shouldn’t be the first reason you do it!

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