Every prospect I speak to knows exactly what they want their website to be doing for them but very few have a handle on exactly how successful their site is at achieving these goals. First you need to be clear about the goals you have for your site and second, you need to be measuring [...]

Oak furniture is a highly competitive search phrase that Strategy has pushed to number 2 in Google for our valued client www.OakFurnitureSolutions.co.uk. As we strive to dominate the website rankings for oak furniture related search terms Strategy are pushing our client’s business forward by also fucussing on search terms that convert well.

Ecommerce website Usability Testing is an essential part of any internet marketing strategy as increased traffic to your website needs to also increase conversions and sales to be beneficial. Comprehensive and strategic usability testing from the right demographic with a full report enabling you to make informed changes to your website.

Many people use the image search function in google now for research and to shop online. Images can unlock extra potential for your ecommerce website by attracting additional traffic – Optimise images and product pictures correctly to get the best results.

Ecommerce content optimisation is one of the most important factors to getting the on-site optimisation right on an online shop – Seperate targeted, HTML pages of unique content for each of the products will help the site to rank for many more keyphrases.