Very often, ecommerce website owners underestimate the SEO importance of product pictures. The product image is not just about enhancing aesthetics or providing visual information about the product, although they are important. Images can unlock extra potential for your business website by attracting additional traffic towards your website. Many people use the image search function in google now for research and to shop online.

This can be achieved by
• Supporting your product images with appropriate unique descriptions containing your keywords.
• Use keywords in your file names.
• Include product and brand names in the alt text which will help to optimise on Google image search.

An example could be a website selling original art where quality images are crucial to getting conversions on the website. We would recommend using descriptive key phrase rich text such as “Painting of a Tiger in Watercolour” for the alt text and on-page text description adjacent to the image, plus having a filename painting-tiger-watercolour.jpg. This would be much more effective to perform well for an image search that a filename called image1.jpg and no key phrases used at all.

The next ecommerce seo tip will outline the benefits of creating a resource centre on your website.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

This entry was posted on Thursday, July 2nd, 2009 at 7:10 am and is filed under All. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.