Ecommerce SEO tips part 3 – Optimising Pictures for SEO Traffic
Very often, ecommerce website owners underestimate the SEO importance of product pictures. The product image is not just about enhancing aesthetics or providing visual information about the product, although they are important. Images can unlock extra potential for your business website by attracting additional traffic towards your website. Many people use the image search function in google now for research and to shop online.
This can be achieved by
• Supporting your product images with appropriate unique descriptions containing your keywords.
• Use keywords in your file names.
• Include product and brand names in the alt text which will help to optimise on Google image search.
An example could be a website selling original art where quality images are crucial to getting conversions on the website. We would recommend using descriptive key phrase rich text such as “Painting of a Tiger in Watercolour” for the alt text and on-page text description adjacent to the image, plus having a filename painting-tiger-watercolour.jpg. This would be much more effective to perform well for an image search that a filename called image1.jpg and no key phrases used at all.
The next ecommerce seo tip will outline the benefits of creating a resource centre on your website.
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- Ecommerce SEO tips part 5 – File Names and Meta Tags File names, title tags and meta tags all form importants...
- Ecommerce SEO tips part 6 – Incorporate User-friendly Features While designing an SEO-friendly ecommerce website don't waste opportunities you...
- Ecommerce SEO tips part 7 – Off-page Optimisation Part of any ecommerce SEO strategy is the off-site optimisation...
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