Ecommerce content optimisation is one of the most important factors to getting the on-site optimisation right on an online shop – Seperate targeted, HTML pages of unique content for each of the products will help the site to rank for many more keyphrases.

Avoid Duplicate Content

Getting large numbers of products ranking in the search engines is a crucial component of e-commerce SEO. However, do not be tempted to copy the product specifications from the manufacturer’s website – if you do you will run the risk of duplicate content issues. Remember that duplicate content is a big problem on your own site, so if a product comes in 4 different sizes and you have 4 product pages with exactly the same descriptions apart from the one element of size, this will look like duplicate content to the search engines.

To get around this problem, rewrite the product description in an interesting and easy-to-read format. For increased SEO traffic, master the art of writing keyword-rich product descriptions and link your product pages with similar products. This strategy helps you to tap into long-tail keyword searches. You can also utilise blog posts to promote and sell your products.

If you must have repetitive content that appears on every page, place it in an iframe with an invisible border. This ensures that search engines do not penalise you for duplicate content.

Use Keywords or phrases in your Anchor Text

Use appropriate and highly targeted words for anchor text – these are the words that form the text in the hyperlink to another page. For instance, when you connect a product category page to its individual product pages, ensure that the anchor text is not limited to “View” or “click here.” Such vague terms do not help the search engines understand the theme of your website.

Our next blog post will be all about optimising pictures and images for SEO traffic; another important factor for ecommerce website owners.

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This entry was posted on Tuesday, June 30th, 2009 at 10:31 am and is filed under All, Ecommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.